Consumer Behavior: Page 3
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Lauren DeCicca via Getty Images
Luxury fashion consumers comfortable spending: report
A survey from Morning Consult found that the sector’s stylish elite are younger and more optimistic about their finances.
By Lara Ewen • July 23, 2024 -
Scott Olson / Staff via Getty Images
Casual dress codes, informal etiquette may help recruiting and retention, survey indicates
Employers may want to be more lenient with attire, cellphones and communication, but such shifts also may confuse employees if expectations aren't clear.
By Carolyn Crist • July 15, 2024 -
Lauren DeCicca via Getty Images
Gen Z luxury consumers value experience over product: report
The survey results show a significant change in the way luxury is perceived, which may alter the landscape of how companies market their products in the future, according to Dotdash Meredith and Ipsos.
By Howard Ruben • July 2, 2024 -
Courtesy of PVH Corp.
Deep DiveCalvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image
“The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.
By Laurel Deppen • June 27, 2024 -
Dan Kitwood via Getty Images
Consumers want ethical sourcing, labeling on manmade fibers: report
Nearly three quarters of survey respondents think materials such as viscose and lyocell should come from sustainable forests.
By Lara Ewen • June 26, 2024 -
Justin Sullivan via Getty Images
US consumers don’t trust Temu, but still shop there: report
The survey, conducted by Omnisend, found that 17.5% of global respondents think Temu could surpass Amazon as the leading e-commerce platform.
By Laurel Deppen • June 13, 2024 -
Justin Sullivan via Getty Images
Nearly 90% of consumers bought or sold used items in the last year: EBay
With sustainability at the forefront of their decision-making, the report finds that Gen Z and millennials are the top purchasers of circular fashion.
By Xanayra Marin-Lopez • June 12, 2024 -
Ben Gabbe via Getty Images
Revive raises $3.5M seed investment
The company, which helps brands manage inventory damaged during the return process, plans to use the new funding to boost its platform.
By Howard Ruben • June 10, 2024 -
Courtesy of Open Style Labs
Deep DiveAdaptive fashion’s inclusivity problem
Brands are trying to meet the needs of disabled consumers, but critics say the industry can do better.
By Lauren Schenkman • June 3, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok users continue to grow and evolve: Here’s what the numbers say
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.
By Sara Karlovitch • May 22, 2024 -
Permission granted by DXL
Destination XL marketing campaign focuses on ‘clothes that actually fit’
The multichannel effort, which is being tested in three markets, focuses on “simplicity, quality, and fit,” CEO Harvey Kanter said.
By Tatiana Walk-Morris • May 16, 2024 -
Dia Dipasupil via Getty Images
Top 5 fashion industry trends from the 2024 Met Gala
At fashion's biggest party, celebrities wore tulle, vintage, pastels and flowers to celebrate the latest exhibition at the Metropolitan Museum of Art’s Costume Institute.
By Lara Ewen • May 7, 2024 -
Retrieved from Miu Miu on May 03, 2024
Miu Miu, Prada top first Lyst Index of 2024
Loewe came in third place, while Alaïa made its debut on the list.
By Lara Ewen • May 3, 2024 -
Vittorio Zunino Celotto/Getty Images via Getty Images
Fur made without animal products, petrochemicals has potentially high market share: report
The Material Innovation Initiative said 92% of U.S. respondents were likely to purchase next-generation materials.
By Laurel Deppen • May 2, 2024 -
David Dee Delgado via Getty Images
Online luxury reseller Rebag launches membership program
The program is designed to give customers lower prices on items and additional discounts.
By Howard Ruben • April 29, 2024 -
Joe Raedle/Getty Images via Getty Images
Fast fashion clothing worn less, kept for shorter time than resold luxury: report
Vestiaire Collective found that buying used, high-end goods is 33% more affordable than buying new fast fashion based on cost-per-wear metrics.
By Laurel Deppen • April 22, 2024 -
Courtesy of Lululemon
Athleisure is top dog in the teen closet: Here’s what the numbers say
Nike remains the top clothing brand for teens but is losing mindshare.
By Sara Karlovitch • April 22, 2024 -
Liudmila Chernetska via Getty Images
Higher-income households wait for apparel sales: report
Top earners are especially aware of “retailer promotional patterns” in clothing, according to the Spring 2024 Consumer Sentiment Survey from Alvarez & Marsal.
By Lara Ewen • April 16, 2024 -
Joe Raedle via Getty Images
Aspirational luxury customers spend $274B a year on fashion: report
Consumers who spend a moderate amount generate half of total luxury brand revenue across seven countries, according to a McKinsey report.
By Lara Ewen • April 15, 2024 -
Courtesy of Under Armour
Deep DiveGolf fashion moves into the mainstream
A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performancewear to streetwear.
By Howard Ruben • April 12, 2024 -
Courtesy of Vestiaire Collective
Vestiaire Collective relaunches vintage category
The resale platform’s Archive Room includes more than 250,000 items, and the company plans to roll out monthly themed curation events.
By Lara Ewen • April 1, 2024 -
lolostock via Getty Images
US secondhand market projected to reach $73B by 2028: report
A new study from resale platform ThredUp said U.S. consumers spent, on average, nearly half of their 2023 clothing budget on pre-worn items.
By Lauren Schenkman • March 27, 2024 -
Rodin Eckenroth via Getty Images
5 fashion industry trends from the 2024 Academy Awards
Hollywood stars showed up in bold colors, classic tailoring and plenty of glitter for the year's most-anticipated awards show.
By Lara Ewen • March 11, 2024 -
Spencer Platt/Getty Images via Getty Images
Luxury consumers optimistic about economy, but that won’t translate to spending in the near term: report
Saks’ quarterly survey found that consumer spending in the luxury category may increase in the second half of the year.
By Laurel Deppen • March 4, 2024 -
Courtesy of Nordstrom
‘Treat yourself’ culture: Here’s what the numbers say
Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.
By Sara Karlovitch • Feb. 26, 2024
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