Technology: Page 6

  • Illustration of person wearing a red dress and heels looking up at an abstract set of stairs
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    Shaun Lucas/Industry Dive; Getty Images

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    Deep Dive

    Outsiders are taking over fashion companies. Are they here to stay?

    Fashion companies are looking beyond their ranks to find leaders who are well versed in technology and supply chain issues.

    By Christopher Blomquist • April 3, 2023
  • metaverse fashion week
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    Natalie Schwartz/Fashion Dive
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    Here’s what traditional and digital brands did for Metaverse Fashion Week

    Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.

    By Natalie Schwartz • March 31, 2023
  • Three phones show people in dresses Explore the Trendline➔
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    Courtesy of Google
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    Trendline

    Technology trends shaping fashion

    Technology is continuing to provide new ways to address challenges in circularity, supply chain and apparel afterlife issues. 

    By Fashion Dive staff
  • Six models wear AI-generated denim designs
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    G-Star

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    G-Star Raw creates AI-designed denim

    A 12-piece collection was created using the Midjourney app, and one style has been manufactured for display purposes.

    By • March 29, 2023
  • The label on Levi's jeans
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    Sean Gallup via Getty Images
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    Levi’s to test AI models to expand the brand’s online diversity

    The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.

    By Natalie Schwartz • March 24, 2023
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Mobile leads e-commerce activity among fashion consumers, report finds

    Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

    By • March 22, 2023
  • DejaWooo search engine
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    Courtesy of DejaWooo
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    Resale fashion search engine launches

    Chinese tech company DejaWooo received its first seed investment in 2021 and last week announced the launch of its platform.

    By Xanayra Marin-Lopez • March 21, 2023
  • Images of Clinique's virtual world.
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    Courtesy of Clinique
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    Clinique launches virtual lab

    The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront. 

    By Tatiana Walk-Morris • March 21, 2023
  • A photo illustration of a purse with NFT coins and a recycle symbol.
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    Photo illustration: Shaun Lucas/Industry Dive; Getty Images 

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    Deep Dive

    Fashion makeover: 5 ways to rethink the industry in 2023

    Analysts say brands have to look beyond NFTs and buzzy collaborations to bring greater agility to its supply chain, transparency to its sustainability efforts and practicality to its tech adoption. 

    By , • March 20, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    Fashion drops to second behind tech for most likely splurge in 2023, report finds

    Clothing and fashion ranked among the top planned spending splurges for 16- to 24-year-olds, according to 5W Public Relations and Censuswide.

    By • March 13, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Jessica Deyo • Feb. 28, 2023
  • Handbags in various colors and designs, pictured in individual gray thumbnails.
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    Retrieved from HERMES INTERNATIONAL and HERMES OF PARIS, INC. v MASON ROTHSCHILD, U.S. District Court for the Southern District of New York on February 09, 2023
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    Deep Dive

    ‘MetaBirkin’ NFT creator to appeal Hermès trademark verdict

    A jury ruled against Mason Rothschild and his drawings of fur-covered luxury bags. His attorneys say the new technology doesn’t cancel the First Amendment’s protection of artwork.

    By Daphne Howland • Feb. 10, 2023