How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

By Peter Adams • Jan. 21, 2025

Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

By Peter Adams • Jan. 17, 2025

Explore the Trendline➔

Technology trends shaping fashion

Technology is continuing to provide new ways to address challenges in circularity, supply chain and apparel afterlife issues. 

By Fashion Dive staff

Kim Kardashian was the top US fashion influencer in 2024

More than half of consumers are likely to be swayed to purchase a product because of an influencer, Traackr said in a report.

By Laurel Deppen • Jan. 15, 2025

Shein unveils denim printing process designed to reduce water, energy use

The fast fashion giant said the number of products it created using the tech increased by 90% last year.

By Laurel Deppen • Jan. 10, 2025

5 fashion industry trends to watch in 2025

Sourcing and sustainability challenges will hit home as luxury and corporate shifts reshape the global fashion landscape.

By Laurel Deppen • Jan. 8, 2025

Concerns linger even as consumers embrace generative AI

Generative AI can drive convenience, but Deloitte and Gartner experts say transparency is necessary to win over wary consumers.

By Bryan Wassel • Jan. 8, 2025

Fashion Workers Act signed into law in New York

The legislation requires model management firms to register with the state and offers protections against AI and exploitation.

By Laurel Deppen • Jan. 3, 2025

Perfect Corp expands into luxury fashion with Wannaby acquisition

The company was acquired from Farfetch so Perfect Corp can broaden its virtual try-on capabilities into categories like shoes, bags and apparel. 

By Kaarin Moore • Jan. 3, 2025

Materials technology firm awarded $1M grant

Rubi, which already has partnerships with H&M, Patagonia and Reformation, said it will use the funds to scale and eventually commercialize its carbon-to-cellulose platform.

By Lara Ewen • Dec. 12, 2024

E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.

By Jessica Deyo • Dec. 6, 2024

Sustainable materials company to open new production center in Vietnam

Recover’s latest facility, coming in 2025, will have the capacity to produce 10,000 metric tons of its recycled cotton and polyester material.

By Laurel Deppen • Dec. 4, 2024

Upcycled clothing, accessories collection launches on Vestiaire Collective

The project, supported by the Or Foundation, includes pieces made by 11 Ghanaian designers and sourced from Accra’s Kantamanto Market.

By Laurel Deppen • Dec. 3, 2024

Shein facility receives certification for zero-waste, landfill management

The accreditation helps with the fast fashion company’s strategy to show it is implementing new recycling initiatives.

By Laurel Deppen • Updated Nov. 26, 2024

AAFA calls on ILA and USMX to avoid strike, resume negotiations

The trade organization also asked the Biden Administration to expand its efforts in protecting international shipping lanes in the Red Sea from attacks.

By Laurel Deppen • Nov. 22, 2024

Lab-grown leather firm Faircraft raises $16M

The startup says it’s already working with major luxury brands and will use the investment to expand its science team and production capabilities.

By Lara Ewen • Nov. 21, 2024

Wolverine World Wide debuts global innovation hub in Boston

The company is building out its corporate workspaces as a way to attract talent and encourage creativity as it goes through a strategic transformation.

By Tatiana Walk-Morris • Nov. 20, 2024

Only 16% of global companies on track for 2050 net-zero goals: Accenture

“The fact that so few of the G2000 companies are on track to reach net-zero emissions is alarming,” the director of shareholder advocacy at Trillium Asset Management said.

By Lamar Johnson • Nov. 15, 2024

The Children’s Place launches storefront on Shein

The deal allows the retail company to distribute its products through the fast fashion giant’s platform and diversify its omnichannel strategy.

By Laurel Deppen • Nov. 1, 2024

Goodwill, Reju partner on textile recycling project in North America

The textile-to-textile regeneration company, which recently opened a production plant in Germany, is looking to build one in the U.S.

By Laurel Deppen • Updated Oct. 30, 2024

Gen Phoenix creates 2 new executive roles

The recycled leather company named a chief revenue officer and a chief strategy officer as it works to expand its market reach.

By Laurel Deppen • Oct. 23, 2024

Why apparel companies embrace supplier scorecards

The tool can help build more transparent sourcing relationships and better measure supply chain metrics.

By Kelly Stroh • Oct. 18, 2024

EBay expands fashion circularity fund with $1.2M investment

Startups and small businesses can apply for financing to launch services like apparel rental and repair.

By Laurel Deppen • Oct. 17, 2024

Altuzarra and P180 to launch online rental

The brand is partnering with a firm co-founded by former Wolverine CEO Brendan Hoffman to change the way consumers engage with luxury fashion.

By Lara Ewen • Oct. 15, 2024

Guess launches recycling initiative with SuperCircle

The program, called Guess Again, allows customers to mail in textiles of any brand.

By Laurel Deppen • Oct. 15, 2024

Sustainable materials firm Modern Meadow names new CEO

David Williamson will take on the top spot after previously serving as president and COO.

By Laurel Deppen • Oct. 14, 2024