Retail


  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By Jessica Deyo • Nov. 18, 2024
  • An Allbirds storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Fashion Dive
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    Deep Dive

    DTC is dead. Long live DTC.

    As a channel, it remains key to growth for many retailers. But the era of the DTC brand as we know it is over.

    By Cara Salpini • Nov. 6, 2024
  • Shelves are stacked with graphic T-shirts by the Children's Place.
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    Arturo Holmes/Getty Images for The Children's Place, Inc. via Getty Images
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    The Children’s Place launches storefront on Shein

    The deal allows the retail company to distribute its products through the fast fashion giant’s platform and diversify its omnichannel strategy.

    By Nov. 1, 2024
  • A large, lit-up sportswear store at night.
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    Courtesy of Adidas
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    Adidas reaches settlement with Ye as Yeezy inventory dwindles

    The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace styles.

    By Daphne Howland • Nov. 1, 2024
  • A storefront with the word Prada written on the front is lit up within.
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    Lauren DeCicca via Getty Images
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    Prada Group revenue challenges luxury slowdown narrative

    Overall group retail sales were up 15% for the first nine months, and the Miu Miu brand was up 97% for the period.

    By Oct. 30, 2024
  • Two children wear matching Gap/Wicked sets, one in black and the other in pink.
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    Courtesy of Gap
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    Gap releases ‘Wicked’ capsule collection

    The 20-piece collaboration includes green, pink and black colorways inspired by the movie’s theme.

    By Oct. 29, 2024
  • A black flag that says "The Real Real" hangs off a building's dark trim.
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    Daphne Howland/Fashion Dive
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    The RealReal CEO out after less than 2 years

    Rati Sahi Levesque, who helped found the company in 2011, has replaced John Koryl, who arrived in February last year and has now left the company.

    By Daphne Howland • Oct. 29, 2024
  • A person in pink tulle stares at the camera
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    Courtesy of H&M
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    H&M releases selections from previous designer collaborations

    Items from partnerships with Karl Lagerfeld, Mugler, Moschino and others will be available through the store’s pre-owned initiative.

    By Oct. 28, 2024
  • Marketing image of three cell phones showing features of Zara Pre-Owned, which includes garment repair, resale and donation.
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    Courtesy of Zara
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    Zara launches repair, resale and donation services in the US

    The Inditex-owned company is positioning the program as a step toward its goal of achieving carbon neutral emissions by 2040.

    By Oct. 24, 2024
  • Models talk together wearing items from the Museum of Modern Art's collection with Champion.
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    Courtesy of Museum of Modern Art
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    Champion releases collab with the MoMA Design Store

    The collection includes hoodies, shirts and jackets inspired by the athleticwear brand’s archives.

    By Updated Oct. 23, 2024
  • Models walk down a salon-style runway wearing muted neutral colors and coats.
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    Courtesy of Altuzarra
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    Altuzarra and P180 to launch online rental

    The brand is partnering with a firm co-founded by former Wolverine CEO Brendan Hoffman to change the way consumers engage with luxury fashion.

    By Oct. 15, 2024
  • A model wearing a denim jumpsuit stands in front of a rack of clothing.
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    Courtesy of Guess
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    Guess launches recycling initiative with SuperCircle

    The program, called Guess Again, allows customers to mail in textiles of any brand.

    By Oct. 15, 2024
  • A store display featuring basketball-style flooring and mannequins, with walls of basketball shoes and "Home Court" written on the ceiling.
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    Courtesy of Foot Locker
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    Nike shakeup continues with appointment of new North America chief

    A week after a new CEO arrives, Tom Peddie shifts from vice president of marketplace partners to replace Scott Uzzell, who is leaving.

    By Daphne Howland • Oct. 14, 2024
  • Authentic Brands Group, Saks team up on luxury joint venture

    Growth of a slew of Authentic-owned labels will follow the pattern set by Barneys New York, which the brand-management firm acquired in 2019.

    By Daphne Howland • Oct. 11, 2024
  • A model wears a Gaia-branded sweatshirt from the Gap and Cult Gaia collaboration.
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    Courtesy of Gap
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    Gap and Cult Gaia launch holiday capsule collection

    The 35-piece collaboration includes both women’s and children’s pieces.

    By Oct. 9, 2024
  • Blurry cars drive by a Macy's store entrance.
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    Daphne Howland/Fashion Dive
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    Another rough year for department stores

    The segment is undergoing a quiet shakeup in 2024, with major players pursuing varying degrees of change to their operations.

    By Daphne Howland • Oct. 8, 2024
  • A person in gray suiting stands against a white background
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    Courtesy of GU
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    Uniqlo sister brand GU announces collaboration with Rokh

    The 22-piece womenswear collection offers tailored separates and will be available in the Fast Retailing-owned company’s New York store beginning Oct. 18.

    By Oct. 4, 2024
  • A person wearing a cowboy hat stands in front of a horse.
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    Courtesy of Wrangler.
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    Wrangler and Pacsun release collab

    The 23-piece collection includes graphic tees and hoodies and is aimed at Generation Z.

    By Oct. 4, 2024
  • Outdoor clothing on display racks inside a store
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    Courtesy of The North Face
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    The North Face expands secondhand program

    The brand’s Renewed program now allows customers to return used items online and in-store in exchange for credit.

    By Updated Oct. 2, 2024
  • Models in colorful gowns walk the runway.
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    Arturo Holmes via Getty Images
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    Fashion trade shows to watch in 2025

    These conferences, conventions and runway presentations connect buyers, designers, executives and insiders with the trends that shape the industry’s future.

    By Oct. 1, 2024
  • Aaron Peterson
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    Permission granted by Neiman Marcus Group
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    Collaborative leadership and the gift of feedback: Bergdorf Goodman CFO Aaron Peterson

    The luxury retailer’s CFO talks about the importance of cross-collaboration within finance, challenging an entrenched culture and his additional FP&A role at parent company Neiman Marcus Group. 

    By Adam Zaki • Sept. 30, 2024
  • Three people sit on the floor looking at the camera and wearing brown outerwear.
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    Courtesy of Timberland
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    Timberland launches American Eagle collaboration

    The men’s athleisure drop features ’90s influences and is the first in a series of three capsules releasing this fall.

    By Sept. 27, 2024
  • A person stands in front of a tapestry wearing gray pants.
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    Courtesy of Emma Milligan for Vestiaire
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    Mara Hoffman debuts archival sale with Vestiaire

    The sustainability-focused designer is selling more than 90 pieces from her now-paused brand in a partnership launched during Climate Week.

    By Sept. 26, 2024
  • A person carrying an orange Fjällräven backpack with a water bottle on the side.
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    Courtesy of Fjällräven
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    Fjällräven launches peer-to-peer resale marketplace

    The Swedish outdoor clothing brand has tapped Archive to power the program, which will allow consumers to buy and sell bags, gear and apparel.

    By Howard Ruben • Sept. 26, 2024
  • A group of people, both adults and children, sit on bleacher seats wearing casual clothing.
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    Courtesy of Gap
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    Gap and Disney launch limited-edition capsule

    The collegiate-themed collection features ’90s varsity-influenced pieces and is an expansion of an existing partnership.

    By Sept. 25, 2024