Marketing: Page 5
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Victoria’s Secret will reboot its fashion show this year as turnaround gains traction
The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.
By Daphne Howland • March 3, 2023 -
Fenty, Puma collaboration returns
Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.
By Dani James • March 1, 2023 -
Maybelline enlists its first-ever digital avatar for mascara launch
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.
By Jessica Deyo • Feb. 28, 2023
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