Marketing: Page 3

  • Guy Marino wears a blue jacket and a baseball cap and stares off the side of a bridge.
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    Courtesy of Dickies
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    Dickies and Guy Mariano release collaboration

    The seven-piece, 1990s-inspired line blends skatewear and streetwear and is available at core skate shops and on the brand’s e-commerce site.

    By • March 29, 2024
  • Levi's "The Floor is Yours" campaign
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    Courtesy of Levi's
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    Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day

    CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.

    By Chris Kelly • March 28, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Fashion Dive
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    Nike refocuses on innovation as Q3 revenues fall flat

    CEO John Donahoe said the sportswear brand “is not performing at our potential” and needs to lean back into wholesale and product innovation.

    By Cara Salpini • March 22, 2024
  • MiLaysia Fulwiley with a basketball.
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    Courtesy of Under Armour
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    Under Armour, Curry Brand sign new athlete in multiyear deal

    University of South Carolina guard MiLaysia Fulwiley will wear the Steph Curry shoes for the rest of her college career at the school.

    By Tatiana Walk-Morris • March 20, 2024
  • An image of “Sporty Spice” Spice Girl Melanie C in a logo flight jacket next to an image of models, also in logo jackets, staring at the Golden Gate Bridge.
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    Courtesy of Gap Inc.
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    Gap and Palace collaborate on streetwear collection

    The 55-piece capsule with the London-based skate brand will feature adult and children’s apparel, plus skate decks and a limited-edition plush toy.

    By • March 18, 2024
  • Pairs of Yeezys.
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    Courtesy of Adidas
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    The latest Yeezy drop from Adidas is online only

    The activewear company earlier this month announced plans to shed existing inventory from its previous partnership with Ye.

    By Tatiana Walk-Morris • Feb. 28, 2024
  • Hangers with the Dickies Girl logo hold t-shirts on a rack.
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    Matt Winkelmeyer via Getty Images
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    Dickies announces new vice president of global marketing

    Denise Anderson joins the workwear brand from Smartwool, also owned by VF Corp, where she spent nine years in marketing and creative roles.

    By • Feb. 28, 2024
  • A person is fishing and wearing cream colored fishing gear and sunglasses.
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    Courtesy of Columbia
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    Columbia braces for challenging 2024 as net sales rise 1% in fiscal 2023

    The company projected a net sales decline of between 2% and 4% against a background of "economic and geopolitical uncertainty."

    By • Feb. 2, 2024
  • Models are lined up on the runway wearing items from Miu Miu during Paris Fashion Week.
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    Pascal Le Segretain/Getty Images via Getty Images
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    The new rules shaping luxury fashion marketing: report

    Luxury brands are bucking traditional fashion schedules, embracing collaborations and becoming more inclusive, according to Highsnobiety.

    By • Jan. 23, 2024
  • A crowd of spectators raise their cell phones to record the events taking place at the Concept Korea fashion show during New York Fashion Week.
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    Arturo Holmes via Getty Images
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    Deep Dive

    7 fashion industry trends to watch in 2024

    The coming year will bring fast fashion battles, more mergers and acquisitions, an evolution of luxury and a presidential election, and that’s just for starters.

    By Laurel Deppen and Lara Ewen • Jan. 12, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Fashion Dive
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    Nike, Tiger Woods end partnership after 27 years

    For nearly three decades, Woods was wearing Nike during some of his most memorable athletic achievements.

    By Nate Delesline III • Jan. 10, 2024
  • Jenna Lyons sitting among shoes.
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    Courtesy of eBay
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    EBay pushes luxury consignment service with curated Jenna Lyons collection

    A bus will travel to Los Angeles and Las Vegas with items from Lyons’ closet for sale, and shoppers can also get their own luxury handbags appraised.

    By Tatiana Walk-Morris • Dec. 14, 2023
  • Person with hand tattoos kneels and laces up a Sperry boat shoe.
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    Retrieved from Sperry on November 09, 2023
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    Deep Dive

    Rocking the boat shoe: Sperry’s search for a lifeline

    Wolverine is looking to unload its 88-year-old lifestyle footwear brand, but finding the right buyer is a hard sell.

    By • Updated Nov. 20, 2023
  • LaMelo Ball in a Foot Locker ad
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    Courtesy of Foot Locker
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    Foot Locker hypes up holidays with major brands, NBA stars

    The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

    By Chris Kelly • Nov. 7, 2023
  • Three models wearing pieces from the Wrangler x Barbie collection.
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    Courtesy of Wrangler x Mattel
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    Kontoor Brands Q3 revenue rises 8%, supported by its best-selling Barbie collection

    Both its Wrangler and Lee Jeans brands have invested heavily in collabs and attracted newer, younger customers as a result.

    By • Nov. 6, 2023
  • Margot Robbie, and actor, is dressed in pink and takes a selfie with fans, also dressed in pink, at the red carpet premiere of the Barbie movie, in which she plays the title character.
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    Antony Jones via Getty Images
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    Deep Dive

    5 lessons brands can pull from Barbie’s marketing master class

    Now that Greta Gerwig’s movie has left theaters, here’s what the fashion industry needs to know about the next trend.

    By • Oct. 17, 2023
  • Japanese twin sister musician duo Amiaya pose in the front row of Miu Miu's spring-summer 2024 Paris show wearing the brand's logo cardigans and holding the brand's tiny handbags.
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    Victor Boyko via Getty Images
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    Miu Miu tops Lyst Index for the first time

    Loewe came in second, while Maison Margiela’s Tabi shoe was dubbed the hottest product in the world for the quarter.

    By • Oct. 12, 2023
  • Five models in white shirts and black pants stand on a beach facing the camera.
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    Courtesy of Banana Republic
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    Banana Republic launches collab with Peter Do

    The 28-piece collection features outerwear, tailored separates, tops and accessories.

    By • Oct. 10, 2023
  • Zaya Guarani sits on a grassy field wearing a graphic black jacket, beige pants, and modeling a black pair of Campfire Crafted Regenerate Boots by Ugg.
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    Courtesy of Ugg
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    Ugg launches all-gender sustainable collection

    The capsule, called Regenerate by Ugg, features details including regeneratively-sourced sheepskin and outsoles made from renewable sugarcane.

    By • Oct. 6, 2023
  • Vestiaire Collective clothing display of resale fashions.
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    Permission granted by Vestiaire Collective
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    Vestiaire Collective names new head of global communications

    Lauren Picciano comes to the luxury reseller after spending more than 15 years working in public relations for Saks, Bergdorf Goodman, Hearst and La Perla.

    By • Oct. 2, 2023
  • In a darkened landscape, three people in Moncler x Pharrell Williams outerwear stare moodily at the camera.
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    Retrieved from Moncler on September 20, 2023
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    Moncler, Pharrell Williams to release capsule collection

    The limited-edition line features convertible clothing, detachable logos and a duvet that functions as a cape.

    By • Sept. 20, 2023
  • A person sitting amidst a blue background wearing jeans and navy blue denim Levi's Crocs.
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    Retrieved from Crocs on September 19, 2023
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    Levi’s, Crocs release three-piece footwear collab

    The collection features denim, tie-dyed elements and limited edition Jibbitz charms.

    By • Sept. 19, 2023
  • Models in long sheer dresses walk the outdoor runway at the Prabal Gurung fashion show during New York Fashion Week, September 2023, while the audience watches, holding transparent umbrellas.
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    Dimitrios Kambouris via Getty Images
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    5 big trend takeaways from New York Fashion Week’s spring-summer 2024 shows

    The pendulum swung between cotton candy floof and sharp-edged cuts, with occasional centrist pauses for quiet luxury and feminine undertones.

    By • Sept. 18, 2023
  • Four older people in oversized novelty sunglasses smile at the camera
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    Creative via Getty Images
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    Deep Dive

    Style’s silver lining

    Fashion’s wealthiest generation is also its oldest, and as its ranks expand, there are opportunities and challenges for an industry that largely ignores them.

    By • Sept. 12, 2023
  • Two Oxford shirts, one in green plaid and the other white, hang on a Jets team color green background.
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    Retrieved from Charles Tyrwhitt on August 21, 2023
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    New York Jets and Charles Tyrwhitt release menswear capsule

    The British clothier produced a six-piece limited-edition collection as part of a larger NFL international marketing campaign.

    By • Aug. 21, 2023