Marketing

  • An image of a red lace-up boot leans against a footwear making form.
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    Courtesy of Dr. Martens
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    Dr. Martens releases limited-edition 1460 boot

    The style is a commemoration of the brand’s 65th anniversary, which comes as the company navigates executive shifts and weak earnings.

    By • April 1, 2025
  • Beyoncé stands next to stacked clothing dryers and wears a cowboy hat for a Levi's campaign
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    Courtesy of Levi's
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    Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

    Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.

    By Cara Salpini • March 28, 2025
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’

    One of the most-watched turnarounds in retail started with a long look back at its past, Richard Dickson said at Shoptalk Spring.

    By Cara Salpini • March 27, 2025
  • H&M and Charli XCX takeover Times Square
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    Courtesy of H&M
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    Inside H&M’s digital relaunch and approach to multichannel experiences

    Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

    By Chris Kelly • March 26, 2025
  • A man in Puma gear runs with a dog with a mountain in the background
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    Courtesy of Puma
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    Inside Puma’s new brand positioning and largest global campaign to date

    The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”

    By Chris Kelly • March 21, 2025
  • A Coach storefront in a mall.
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    The image by Phillip Pessar is licensed under CC BY 2.0
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    Coach owner sues Shein over alleged sale of dupes

    Tapestry says the fast fashion giant’s claims that products were “100% authentic” created the false impression of an affiliation with the handbag brand.

    By • Updated March 20, 2025
  • Estee Lauder Adobe Firefly integration
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    Courtesy of Adobe
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    Estée Lauder continues generative AI push with Adobe integration

    The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.

    By Chris Kelly • March 17, 2025
  • Two models against a grey back drop in a running position.
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    Courtesy of HanesBrands
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    Hanes steps into athleisure category

    The company said the line represents a “new era” of its basics business.

    By • March 14, 2025
  • Bryson DeChambeau wearing a Navy polo from Reebok's new golf line
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    Courtesy of Reebok
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    Reebok reenters golf with footwear, apparel offering

    The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ownership.

    By Howard Ruben • March 13, 2025
  • Zendaya for sneaker brand On
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    Courtesy of On
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    On plots first co-created footwear, apparel collection with Zendaya

    Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by double digits.

    By Cara Salpini • March 11, 2025
  • A model stands in front of a blank background wearing a skirt, button down and baseball hat.
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    Courtesy of Universal Standard
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    Anthropologie and Universal Standard launch size-inclusive collab

    The collection offers shirts, jeans and dresses and is part of a push by both companies to extend their reach.

    By • March 10, 2025
  • Three women in colorful patterned clothes stand at an outdoor bar during the day holding drinks and facing each other. The setting is tropical.
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    Courtesy of Fabio Lovino/HBO
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    Deep Dive

    The White Lotus and escapism’s enduring allure

    The excesses of resort living are on trend, at least according to the fashion world’s new favorite television series.

    By • March 7, 2025
  • Two models lay in a bed wearing clothing from the Hanes and Urban Outfitters collaboration.
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    Courtesy of HanesBrands
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    Hanes collaborates with Urban Outfitters on capsule

     The collection is meant to offer a new take on the innerwear brand’s basics and pay tribute to its heritage.

    By • March 3, 2025
  • A person in a blue denim top, cowboy hat and orange and white striped flare jeans smiles as she hold on to the top of her hat and walks past an orange and white Whataburger location.
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    Courtesy of Wrangler and Whataburger
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    Wrangler releases collab with burger chain

    A 33-piece apparel and accessories line in partnership with Texas-based Whataburger is designed to blend the Western flavors of both brands.

    By • Feb. 27, 2025
  • IWD Planogram software
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    Permission granted by IWD Retail Software
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    Sponsored by IWD Retail Software

    How Dermalogica plans for elevated in-store experiences: Q&A

    Dermalogica cut the percent of the time they spent doing plannograms from 80% to 25% with IWD. Learn how to achieve retail excellence and boost efficiency today!

    By Caroline Desmasures • Feb. 24, 2025
  • A model stands against a blank wall wearing a black sleeveless dress with buttons down the center.
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    Courtesy of Lachlan Bailey/Victoria's Secret
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    Victoria’s Secret launches collaboration with Altuzarra as it steps into ready-to-wear

    The first drop of the line, which will include multiple collections throughout the year, focuses on wardrobe staples with a twist.

    By • Feb. 21, 2025
  • A brown background with the Nike checkmark logo and Skims logo.
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    Courtesy of Nike
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    Nike launches brand with Kim Kardashian’s Skims

    NikeSkims will be available this spring with an assortment of training apparel, footwear and accessories.

    By Cara Salpini • Feb. 20, 2025
  • Four people stand inside an elevator while two people stand on either side of the elevator's door. They are smiling and laughing, wearing clothes from the Gap and Harlem's Fashion Row collection.
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    Courtesy of Gap
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    Gap launches collab with Harlem’s Fashion Row

    The 16-piece capsule includes the work of six Black designers and marks the continuation of a longstanding partnership.

    By • Feb. 13, 2025
  • Sean Wotherspoon faces a rack of Gap vintage clothing.
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    Courtesy of Gap
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    Gap to launch seasonal vintage drops throughout the year

    The project, GapVintage, is a continuation of the apparel brand’s partnership with curator Sean Wotherspoon.

    By • Feb. 3, 2025
  • Four people's faces above the words "Beauty & Belonging."
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    Courtesy of Sephora
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    Sephora releases documentary highlighting diversity

    As others back away from DEI initiatives, the retailer said its film “reaffirms its commitment to fostering a world of inspiration and inclusion.”

    By Tatiana Walk-Morris • Jan. 28, 2025
  • A model wears Spanx jeans and a white T-shirt.
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    Courtesy of Spanx
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    Spanx launches new sculpting denim collection

    The shapewear brand said the jeans, which come in two colors and styles, combine lycra-encased cotton fabrication with traditional denim detailing.

    By • Jan. 24, 2025
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

    By Peter Adams • Jan. 21, 2025
  • A line of people outside Pacsun's SoHo flagship store.
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    Courtesy of Pacsun
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    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By Peter Adams • Jan. 17, 2025
  • An internal shot of Burberry's shop-in-shop inside of Saks in New York City.
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    Courtesy of Courtesy of Luis Guillén for Saks
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    ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

    CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

    By Kaarin Moore • Jan. 16, 2025
  • Kim Kardashian poses in a white dress in front of a red curtain backdrop.
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    Emma McIntyre/Getty Images for Academy Museum of Motion Pictures via Getty Images
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    Kim Kardashian was the top US fashion influencer in 2024

    More than half of consumers are likely to be swayed to purchase a product because of an influencer, Traackr said in a report.

    By • Jan. 15, 2025