Marketing

  • Two models lay in a bed wearing clothing from the Hanes and Urban Outfitters collaboration.
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    Courtesy of HanesBrands
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    Hanes collaborates with Urban Outfitters on capsule

     The collection is meant to offer a new take on the innerwear brand’s basics and pay tribute to its heritage.

    By • March 3, 2025
  • A person in a blue denim top, cowboy hat and orange and white striped flare jeans smiles as she hold on to the top of her hat and walks past an orange and white Whataburger location.
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    Courtesy of Wrangler and Whataburger
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    Wrangler releases collab with burger chain

    A 33-piece apparel and accessories line in partnership with Texas-based Whataburger is designed to blend the Western flavors of both brands.

    By • Feb. 27, 2025
  • IWD Planogram software
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    Permission granted by IWD Retail Software
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    Sponsored by IWD Retail Software

    How Dermalogica plans for elevated in-store experiences: Q&A

    Dermalogica cut the percent of the time they spent doing plannograms from 80% to 25% with IWD. Learn how to achieve retail excellence and boost efficiency today!

    By Caroline Desmasures • Feb. 24, 2025
  • A model stands against a blank wall wearing a black sleeveless dress with buttons down the center.
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    Courtesy of Lachlan Bailey/Victoria's Secret
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    Victoria’s Secret launches collaboration with Altuzarra as it steps into ready-to-wear

    The first drop of the line, which will include multiple collections throughout the year, focuses on wardrobe staples with a twist.

    By • Feb. 21, 2025
  • A brown background with the Nike checkmark logo and Skims logo.
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    Courtesy of Nike
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    Nike launches brand with Kim Kardashian’s Skims

    NikeSkims will be available this spring with an assortment of training apparel, footwear and accessories.

    By Cara Salpini • Feb. 20, 2025
  • Four people stand inside an elevator while two people stand on either side of the elevator's door. They are smiling and laughing, wearing clothes from the Gap and Harlem's Fashion Row collection.
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    Courtesy of Gap
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    Gap launches collab with Harlem’s Fashion Row

    The 16-piece capsule includes the work of six Black designers and marks the continuation of a longstanding partnership.

    By • Feb. 13, 2025
  • Sean Wotherspoon faces a rack of Gap vintage clothing.
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    Courtesy of Gap
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    Gap to launch seasonal vintage drops throughout the year

    The project, GapVintage, is a continuation of the apparel brand’s partnership with curator Sean Wotherspoon.

    By • Feb. 3, 2025
  • Four people's faces above the words "Beauty & Belonging."
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    Courtesy of Sephora
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    Sephora releases documentary highlighting diversity

    As others back away from DEI initiatives, the retailer said its film “reaffirms its commitment to fostering a world of inspiration and inclusion.”

    By Tatiana Walk-Morris • Jan. 28, 2025
  • A model wears Spanx jeans and a white T-shirt.
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    Courtesy of Spanx
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    Spanx launches new sculpting denim collection

    The shapewear brand said the jeans, which come in two colors and styles, combine lycra-encased cotton fabrication with traditional denim detailing.

    By • Jan. 24, 2025
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

    By Peter Adams • Jan. 21, 2025
  • A line of people outside Pacsun's SoHo flagship store.
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    Courtesy of Pacsun
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    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By Peter Adams • Jan. 17, 2025
  • An internal shot of Burberry's shop-in-shop inside of Saks in New York City.
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    Courtesy of Courtesy of Luis Guillén for Saks
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    ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

    CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

    By Kaarin Moore • Jan. 16, 2025
  • Kim Kardashian poses in a white dress in front of a red curtain backdrop.
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    Emma McIntyre/Getty Images for Academy Museum of Motion Pictures via Getty Images
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    Kim Kardashian was the top US fashion influencer in 2024

    More than half of consumers are likely to be swayed to purchase a product because of an influencer, Traackr said in a report.

    By • Jan. 15, 2025
  • Two people link arms holding shopping bags.
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    Lisa Maree Williams via Getty Images
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    Apparel, accessories and footwear spending fell 3% in 2024: report

    The fast fashion and luxury categories underperformed during the year, according to Consumer Edge, while thrift and consignment maintained growth.

    By • Jan. 14, 2025
  • A model wears clothing from Antrhopologie's new resortwear line, including sunglasses, a blue bikini and an oversized button down featuring stamp graphics. The model rides a bike.
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    Courtesy of Anthropologie
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    Anthropologie launches resortwear line

    The Urban Outfitters Inc.-owned brand is positioning its new label as a response to increased consumer interest in travel.

    By • Updated Jan. 15, 2025
  • A model wears clothing from the Juicy Couture and Madhappy collaboration
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    Courtesy of Authentic Brands Group
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    Madhappy and Juicy Couture collaborate on capsule

    The 15-piece collection of women’s and unisex pieces will combine details from both brands.

    By • Jan. 7, 2025
  • Two people stand next to each other holding each other's waists, dressed in evening clothes and standing in front of a sign that reads Golden Globes.
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    Amy Sussman via Getty Images
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    5 fashion trends from the Golden Globes

    The first red carpet of 2025 showcased monochromatic looks, metallic finishes, strong shoulders and dramatic details.

    By • Jan. 6, 2025
  • A models stands wearing a top that is made of a half red and sleeveless tunic and half of denim jacket. She wears wide-legged jeans and holds a brown tote bag.
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    Courtesy of H&M
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    The top 7 fashion collabs of 2024

    From museums and streetwear to luxury and fast fashion, these pair-ups helped elevate their respective brands while staying true to their individual identities.

    By • Dec. 20, 2024
  • A closeup of a person wearing platform Nikes.
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    Keith Tsuji via Getty Images
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    Nike was the top brand for influencer marketing in the US this year

    Luxury, fast fashion and athleticwear brands all ranked highly for social media content reach and engagement, according to a report from Traackr.

    By • Dec. 6, 2024
  • Three side by side images of a model holding a bag which is crocheted from T-shirt scraps
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    Screenshot: The Or Foundation

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    Upcycled clothing, accessories collection launches on Vestiaire Collective

    The project, supported by the Or Foundation, includes pieces made by 11 Ghanaian designers and sourced from Accra’s Kantamanto Market.

    By • Dec. 3, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By Jessica Deyo • Nov. 18, 2024
  • Two models stand outside together wearing jackets from the Alpha Industries and Lee Jeans collab.
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    Courtesy of Lee
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    Lee launches collab with Alpha Industries

    The eight-piece collection is designed to add a modern edge to classic styles from both brands.

    By • Nov. 15, 2024
  • Shelves are stacked with graphic T-shirts by the Children's Place.
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    Arturo Holmes/Getty Images for The Children's Place, Inc. via Getty Images
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    The Children’s Place launches storefront on Shein

    The deal allows the retail company to distribute its products through the fast fashion giant’s platform and diversify its omnichannel strategy.

    By • Nov. 1, 2024
  • Two children wear matching Gap/Wicked sets, one in black and the other in pink.
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    Courtesy of Gap
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    Gap releases ‘Wicked’ capsule collection

    The 20-piece collaboration includes green, pink and black colorways inspired by the movie’s theme.

    By • Oct. 29, 2024
  • Musician Noah Kahan stands in front of a shed. He is wearing a button down shirt from LL Bean, and on the porch of the shed other LL Bean products are placed.
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    Courtesy of Emily Dorio/L.L. Bean
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    L.L. Bean launches collab with Noah Kahan

    The eight-piece capsule is meant to celebrate the shared New England roots of both the brand and the musician.

    By • Oct. 28, 2024