Consumer Behavior


  • A person holds a brown paper shopping bag and puts a credit card back into a black wallet.
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    andresr via Getty Images
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    Consumers plan to curb discretionary fashion purchases

    Uncertainty over inflation and rising prices have led to planned decreases in multiple categories, according to a recent survey from McKinsey.

    By Howard Ruben • March 26, 2025
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    Joe Raedle via Getty Images
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    Apparel, luxury spending fell in the beginning of 2025: report

    Consumers shelled out more on fast fashion and thrift in January and February.

    By March 25, 2025
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    Grosescu Alberto Mihai via Getty Images
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    Opinion

    The resale revolution

    Brands can reclaim the secondhand market by their own initiatives with rewards programs, writes Charlie Casey, CEO and co-founder of LoyaltyLion.

    By Charlie Casey • March 24, 2025
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    IR_Stone via Getty Images
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    US instability impacts the global luxury market: report

    Tariff reversals and geopolitical unrest are dampening consumer confidence, but there may be a potential for sector improvement in China.

    By March 21, 2025
  • A closeup of a Shein sign directing people around its distribution center. The Shein building is seen in the background, with an American flag.
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    jetcityimage via Getty Images
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    Shein saw the largest apparel market share gain in 2024: report

    However, GlobalData found that Nike, H&M and Gucci all saw market share declines.

    By March 21, 2025
  • A man in Puma gear runs with a dog with a mountain in the background
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    Courtesy of Puma
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    Inside Puma’s new brand positioning and largest global campaign to date

    The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”

    By Chris Kelly • March 21, 2025
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    Bevan Goldswain via Getty Images
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    Resale’s popularity in the US could offer hedge against tariffs

    Following the release of ThredUp’s latest annual report, the company’s chief strategy officer says preowned clothing sales are “effectively domesticating the supply chain.”

    By March 20, 2025
  • Bright neon green T-shirt sits folded on top a pair of black track pants on the floor next to a pair of sneakers.
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    istockphotoluis via Getty Images
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    Sports apparel market projected to reach $173B this year: report

    Executives in the category are confident in its revenue prospects, with 44% saying they feel “optimistic.”

    By Howard Ruben • March 19, 2025
  • Three women in colorful patterned clothes stand at an outdoor bar during the day holding drinks and facing each other. The setting is tropical.
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    Courtesy of Fabio Lovino/HBO
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    Deep Dive

    The White Lotus and escapism’s enduring allure

    The excesses of resort living are on trend, at least according to the fashion world’s new favorite television series.

    By March 7, 2025
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    FreshSplash via Getty Images
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    Luxury consumers are increasingly anxious about the economy: report

    A new survey from Saks Global Luxury Pulse reports global conflicts and instability have led to decreased confidence.

    By March 6, 2025
  • A person holds a credit card and sits with a laptop on her lap. The screen is open to show a shopping website.
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    FG Trade via Getty Images
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    Generational differences govern online fashion shopping behavior: report

    Older customers prioritized discounts and younger shoppers said they were especially motivated by products that offered high quality, according to a new report from Wunderkind.

    By Howard Ruben • Feb. 24, 2025
  • Saks Global to close century-old Neiman Marcus flagship in downtown Dallas

    The luxury department store's new owner will spend $100 million to renovate an anchor location at the nearby NorthPark Center mall.

    By Daphne Howland • Feb. 21, 2025
  • A Coach store in the evening, with people walking past.
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    The image by Daniel Ramirez is licensed under CC BY 2.0
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    Coach continues to lead Tapestry sales while sister brands falter

    The luxury conglomerate reached record revenue in Q2 despite declines at Kate Spade and Stuart Weitzman.

    By Feb. 6, 2025
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    Arturo Holmes via Getty Images
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    Fashion outlook 2025: What to expect in the year ahead

    As the industry shifts toward a more sustainable future, it’s also facing creative and C-suite changes, legal hurdles and challenges in the luxury sector.

    By Jan. 31, 2025
  • A selection of products is shown on a flat background, including several neutral color jackets, a piece of jewelry shaped like a cherry, and a brown pair of Ugg boots.
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    Courtesy of Lyst Index
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    Miu Miu retains status as world’s hottest brand: report

    Coach, Saint Laurent and Ugg were also top picks in the newly released fourth quarter 2024 Lyst Index.

    By Jan. 29, 2025
  • A closeup shot of a person wearing red, white and black sneakers with a Nike logo and black track pants with a Jordan logo.
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    Neilson Barnard via Getty Images
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    Nike tops StockX sneaker sales in 2024

    Other popular brands on the online resale platform included Supreme, Fear of God, Ugg, Crocs and Timberland, with many brands maintaining their previous rankings.

    By Jan. 17, 2025
  • Kim Kardashian poses in a white dress in front of a red curtain backdrop.
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    Emma McIntyre/Getty Images for Academy Museum of Motion Pictures via Getty Images
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    Kim Kardashian was the top US fashion influencer in 2024

    More than half of consumers are likely to be swayed to purchase a product because of an influencer, Traackr said in a report.

    By Jan. 15, 2025
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    Lisa Maree Williams via Getty Images
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    Apparel, accessories and footwear spending fell 3% in 2024: report

    The fast fashion and luxury categories underperformed during the year, according to Consumer Edge, while thrift and consignment maintained growth.

    By Jan. 14, 2025
  • A person in a leopard print coat looks at handbags in a shop window.
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    Spencer Platt via Getty Images
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    Luxury market growth will be minimal until at least 2027: report

    A new study from McKinsey indicates that jewelry and leather goods will see the most growth, with the U.S. outpacing the rest of the world in luxury spending.

    By Jan. 13, 2025
  • A model wears clothing from Antrhopologie's new resortwear line, including sunglasses, a blue bikini and an oversized button down featuring stamp graphics. The model rides a bike.
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    Courtesy of Anthropologie
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    Anthropologie launches resortwear line

    The Urban Outfitters Inc.-owned brand is positioning its new label as a response to increased consumer interest in travel.

    By Updated Jan. 15, 2025
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    Francois Durand via Getty Images
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    Deep Dive

    5 fashion industry trends to watch in 2025

    Sourcing and sustainability challenges will hit home as luxury and corporate shifts reshape the global fashion landscape.

    By Jan. 8, 2025
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    Sitthiphong via Getty Images
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    Concerns linger even as consumers embrace generative AI

    Generative AI can drive convenience, but Deloitte and Gartner experts say transparency is necessary to win over wary consumers.

    By Bryan Wassel • Jan. 8, 2025
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    FG Trade via Getty Images
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    Brand loyalty is down from 2022 levels, study finds

    While price considerations were the top reason for formerly loyal customers leaving a brand, bad experiences weren’t far behind, according to an SAP Emarsys survey.

    By Bryan Wassel • Dec. 20, 2024
  • People shopping at a Goodwill outlet store. A person pushes a blue cart down an aisle as others pick through clothing bins.
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    Spencer Platt via Getty Images
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    Apparel resale growth outpaced retail in 2024: report

    A study from Consumer Edge suggests that the resale category has “strong momentum heading into 2025” as shoppers focus on sustainability, value and uniqueness.

    By Dec. 19, 2024
  • Three celine bags in shades of blue and grey stacked on each other.
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    Courtesy of Rebag
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    Goyard, Hermès are the top brands that retain value at resale: report

    Accessories resale platform Rebag’s annual Clair report also identified how 2024’s top trends influenced buying behavior.

    By Dec. 17, 2024