Consumer Behavior
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Apparel, department stores struggling the most under US trade policy, analysis shows
A pause in some tariffs lessens the profitability hit, but costs are higher and “the consumer environment remains difficult,” Moody’s Ratings said.
By Daphne Howland • July 22, 2025 -
Inflation concerns spur early summer shopping: report
A national survey from marketing firm Optimove found that consumers were concerned about tariffs and planned to check online prices while shopping in-store.
By Howard Ruben • July 18, 2025 -
Explore the Trendline➔
Thierry Chesnot via Getty ImagesTrendlineTop 5 stories from Fashion Dive
Fashion faced its share of shakeups in the first half of 2025, but few industries are more adept at reinvention or more suited to change.
By Fashion Dive staff -
Pacsun spotlights mall culture for denim campaign targeting Gen Z
“Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.
By Jessica Hammers • July 17, 2025 -
Counterfeit market continues to grow in US
The number of products tested for authenticity grew “by the millions” last year, according to luxury authentication platform Entrupy.
By Howard Ruben • July 14, 2025 -
Consumers care about climate change and expect businesses to act, new report finds
A study from Getty Images found that the vast majority of consumers believe businesses should use their resources to improve society and the environment.
By Lauren Schenkman • June 30, 2025 -
Apparel stays resilient as personal luxury goods market contracts
Ultra high-end products and aspirational items are leading an otherwise struggling sector, according to a new report from Bain & Company.
By Lara Ewen • June 30, 2025 -
Customers are ditching Shein and Temu. Can Amazon win them over?
Third-party sellers that fulfill orders through the e-commerce giant’s network may stand to gain as the fast fashion giants face heightened tariffs.
By Laurel Deppen • June 27, 2025 -
How ditching Pride now could hurt brands later
Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?
By Daphne Howland • June 26, 2025 -
Luxury consumers are increasingly cautious about spending
Macroeconomic uncertainty and market volatility have dampened the enthusiasm of even the most well-heeled shoppers, according to the latest Saks Global Luxury Pulse survey.
By Lara Ewen • June 25, 2025 -
Lululemon to lay off 150 corporate staff amid struggles in North America
Inventory at the athleisure giant is piling up as newer entrants in the space take share and as sales in its largest market are slowing.
By Daphne Howland • June 23, 2025 -
Adidas Campus 00s, Samba among most faked at resale: report
StockX found that counterfeiting has spread from rare items to general release sneakers.
By Laurel Deppen • June 11, 2025 -
Shein pushes consumers toward overconsumption, report says
An EU consumer group said the fast fashion giant uses “dark patterns” to trigger unwilling spending.
By Laurel Deppen • June 10, 2025 -
Deep Dive
Not a trend: Why plus-size fashion is worth the investment
Models on runways may be thin, but plus-size customers still represent an underserved majority.
By Lauren Schenkman • June 9, 2025 -
Beauty brands blend AI into operations
The Estée Lauder Companies, Coty and Ulta Beauty are pushing forward on the technology to save costs, tailor communications and optimize forecasts.
By Lindsey Wilkinson • June 6, 2025 -
Consumers rate quality over politics: report
Shoppers care about a brand’s values but also look for consistent messaging, durability and affordability, according to Kearney Consumer Institute.
By Lara Ewen • May 29, 2025 -
Consumers plan to curb footwear spending due to price hikes
Nearly 80% of shoppers said they have already walked away from a shoe buy this year, according to a new survey from AlixPartners.
By Howard Ruben • May 14, 2025 -
Nearly half of shoppers are concerned about tariff-related fashion costs: report
Buyers are willing to switch brands if prices rise, which marketing firm Wunderkind said gives challenger brands the opportunity to capture new customers.
By Laurel Deppen • May 13, 2025 -
EBay launches resale trend report
Louis Vuitton was the most-purchased designer label on the platform in the first three months of 2025, while Birkenstock topped the list of fastest-growing brands.
By Lara Ewen • May 9, 2025 -
Why QVC is targeting Gen X with a TikTok livestream shopping event
The shopping network is marking year two of its “Age of Possibility” platform by celebrating women over age 50 with a slate of special programming.
By Jessica Hammers • May 7, 2025 -
Consumers waffle over using social, generative AI to shop
Customers may not be comfortable with advanced shopping tech and allowing AI to analyze their personal data, according to a KPMG report.
By Xanayra Marin-Lopez • May 5, 2025 -
Loewe unseats Miu Miu as the world’s hottest brand
Jonathan Anderson’s exit propels his former label to the top of the Lyst Index for the first quarter of 2025.
By Lara Ewen • April 30, 2025 -
Consumer expectations plunge at fastest pace since 1990 recession
“Some measures of expectations on both the business and consumer fronts look outright recessionary,” Goldman Sachs Chief Economist Jan Hatzius said.
By Jim Tyson • April 29, 2025 -
Trade war puts US on ‘precipice’ of recession: Moody’s chief economist
The U.S. economy will likely begin to shrink “unless policy takes a very sharp turn here pretty quickly,” Moody’s Chief Economist Mark Zandi said.
By Jim Tyson • April 24, 2025 -
How retailers are connecting with younger shoppers
From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning in.
By Cara Salpini • April 18, 2025 -
Vestiaire launches value-oriented resale buying guide
The company cited increased luxury prices and dominance of fast fashion as the impetus for the report, which identified top performing brands and trends.
By Laurel Deppen • April 16, 2025