Consumer Behavior


  • A person stands in front of multiple racks of shoes on display.
    Image attribution tooltip
    miljko via Getty Images
    Image attribution tooltip

    Consumers plan to curb footwear spending due to price hikes

    Nearly 80% of shoppers said they have already walked away from a shoe buy this year, according to a new survey from AlixPartners.

    By Howard Ruben • May 14, 2025
  • Many people walk through a transportation and shopping hub.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    Nearly half of shoppers are concerned about tariff-related fashion costs: report

    Buyers are willing to switch brands if prices rise, which marketing firm Wunderkind said gives challenger brands the opportunity to capture new customers.

    By May 13, 2025
  • Two people stand next to each other in suiting looks.
    Image attribution tooltip
    Courtesy of eBay
    Image attribution tooltip

    EBay launches resale trend report

    Louis Vuitton was the most-purchased designer label on the platform in the first three months of 2025, while Birkenstock topped the list of fastest-growing brands.

    By May 9, 2025
  • Some of QVC's Q50 members posed together in 2024.
    Image attribution tooltip
    Courtesy of QVC
    Image attribution tooltip

    Why QVC is targeting Gen X with a TikTok livestream shopping event

    The shopping network is marking year two of its “Age of Possibility” platform by celebrating women over age 50 with a slate of special programming.

    By Jessica Deyo • May 7, 2025
  • A woman holds a phone displaying social media apps.
    Image attribution tooltip
    Roni Bintang via Getty Images
    Image attribution tooltip

    Consumers waffle over using social, generative AI to shop

    Customers may not be comfortable with advanced shopping tech and allowing AI to analyze their personal data, according to a KPMG report. 

    By Xanayra Marin-Lopez • May 5, 2025
  • A grid layout shows a selection of products numbered to indicated their rank on the Lyst Index hottest products list.
    Image attribution tooltip
    Permission granted by Lyst
    Image attribution tooltip

    Loewe unseats Miu Miu as the world’s hottest brand

    Jonathan Anderson’s exit propels his former label to the top of the Lyst Index for the first quarter of 2025.

    By April 30, 2025
  • Shoppers look through a store closing sale at Macy's.
    Image attribution tooltip
    Cara Salpini/Fashion Dive
    Image attribution tooltip

    Consumer expectations plunge at fastest pace since 1990 recession

    “Some measures of expectations on both the business and consumer fronts look outright recessionary,” Goldman Sachs Chief Economist Jan Hatzius said.

    By Jim Tyson • April 29, 2025
  • A construction worker sits alone at a jobsite.
    Image attribution tooltip
    SimonSkafar/E+ via Getty Images
    Image attribution tooltip

    Trade war puts US on ‘precipice’ of recession: Moody’s chief economist

    The U.S. economy will likely begin to shrink “unless policy takes a very sharp turn here pretty quickly,” Moody’s Chief Economist Mark Zandi said.

    By Jim Tyson • April 24, 2025
  • Three people sit on chairs on a stage with the word "Shoptalk" in the background.
    Image attribution tooltip
    Courtesy of Shoptalk
    Image attribution tooltip

    How retailers are connecting with younger shoppers

    From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning in.

    By Cara Salpini • April 18, 2025
  • A model is seen from the waist down, wearing a silky skirt and holding a large bag.
    Image attribution tooltip
    Courtesy of Vestiaire Collective
    Image attribution tooltip

    Vestiaire launches value-oriented resale buying guide

    The company cited increased luxury prices and dominance of fast fashion as the impetus for the report, which identified top performing brands and trends.

    By April 16, 2025
  • A Rent the Runway sign is pictured.
    Image attribution tooltip
    Michael M. Santiago/Getty Images via Getty Images
    Image attribution tooltip

    Rent the Runway rethinks customer service approach

    Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty, according to CEO Jennifer Hyman.

    By Bryan Wassel • April 16, 2025
  • A row of six teenagers are sitting on a outdoor bench. Most are looking down at cellphones in their hands.
    Image attribution tooltip
    LeoPatrizi via Getty Images
    Image attribution tooltip

    Nike is still winning the teen market

    The athletics brand ranked top for apparel and footwear, while beauty spending reached its highest ever, according to Piper Sandler's latest report.

    By Xanayra Marin-Lopez • April 15, 2025
  • A closeup of a smart phone displaying the Shein and Temu apps.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    30% of consumers to stop buying from Shein and Temu if prices rise: report

    A survey from Omnisend shows that customers were cutting back their shopping on the platforms even before Trump’s China tariff threats.

    By April 11, 2025
  • A person holds a brown paper shopping bag and puts a credit card back into a black wallet.
    Image attribution tooltip
    andresr via Getty Images
    Image attribution tooltip

    Consumers plan to curb discretionary fashion purchases

    Uncertainty over inflation and rising prices have led to planned decreases in multiple categories, according to a recent survey from McKinsey.

    By Howard Ruben • March 26, 2025
  • People walk by a Dior storefront.
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    Apparel, luxury spending fell in the beginning of 2025: report

    Consumers shelled out more on fast fashion and thrift in January and February.

    By March 25, 2025
  • In the foreground, there is a black quilted handbag. In the background is a blurred rack of clothing. It appears to be a clothing store.
    Image attribution tooltip
    Grosescu Alberto Mihai via Getty Images
    Image attribution tooltip
    Opinion

    The resale revolution

    Brands can reclaim the secondhand market by their own initiatives with rewards programs, writes Charlie Casey, CEO and co-founder of LoyaltyLion.

    By Charlie Casey • March 24, 2025
  • A row of flags branded with luxury names flies on storefronts on a sunny day.
    Image attribution tooltip
    IR_Stone via Getty Images
    Image attribution tooltip

    US instability impacts the global luxury market: report

    Tariff reversals and geopolitical unrest are dampening consumer confidence, but there may be a potential for sector improvement in China.

    By March 21, 2025
  • A closeup of a Shein sign directing people around its distribution center. The Shein building is seen in the background, with an American flag.
    Image attribution tooltip
    jetcityimage via Getty Images
    Image attribution tooltip

    Shein saw the largest apparel market share gain in 2024: report

    However, GlobalData found that Nike, H&M and Gucci all saw market share declines.

    By March 21, 2025
  • A man in Puma gear runs with a dog with a mountain in the background
    Image attribution tooltip
    Courtesy of Puma
    Image attribution tooltip

    Inside Puma’s new brand positioning and largest global campaign to date

    The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”

    By Chris Kelly • March 21, 2025
  • A person shops for clothing on a tablet.
    Image attribution tooltip
    Bevan Goldswain via Getty Images
    Image attribution tooltip

    Resale’s popularity in the US could offer hedge against tariffs

    Following the release of ThredUp’s latest annual report, the company’s chief strategy officer says preowned clothing sales are “effectively domesticating the supply chain.”

    By March 20, 2025
  • Bright neon green T-shirt sits folded on top a pair of black track pants on the floor next to a pair of sneakers.
    Image attribution tooltip
    istockphotoluis via Getty Images
    Image attribution tooltip

    Sports apparel market projected to reach $173B this year: report

    Executives in the category are confident in its revenue prospects, with 44% saying they feel “optimistic.”

    By Howard Ruben • March 19, 2025
  • Three women in colorful patterned clothes stand at an outdoor bar during the day holding drinks and facing each other. The setting is tropical.
    Image attribution tooltip
    Courtesy of Fabio Lovino/HBO
    Image attribution tooltip
    Deep Dive

    The White Lotus and escapism’s enduring allure

    The excesses of resort living are on trend, at least according to the fashion world’s new favorite television series.

    By March 7, 2025
  • A person walks down a city street wearing jeans and carrying two shopping bags.
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip

    Luxury consumers are increasingly anxious about the economy: report

    A new survey from Saks Global Luxury Pulse reports global conflicts and instability have led to decreased confidence.

    By March 6, 2025
  • A person holds a credit card and sits with a laptop on her lap. The screen is open to show a shopping website.
    Image attribution tooltip
    FG Trade via Getty Images
    Image attribution tooltip

    Generational differences govern online fashion shopping behavior: report

    Older customers prioritized discounts and younger shoppers said they were especially motivated by products that offered high quality, according to a new report from Wunderkind.

    By Howard Ruben • Feb. 24, 2025
  • Saks Global to close century-old Neiman Marcus flagship in downtown Dallas

    The luxury department store's new owner will spend $100 million to renovate an anchor location at the nearby NorthPark Center mall.

    By Daphne Howland • Feb. 21, 2025