Brands: Page 7
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Luxury struggles persist: report
HSBC sliced its organic growth outlook for 2024 nearly in half, and said the market is seeing its “sixth worst year" in the past two decades.
By Lara Ewen • Sept. 11, 2024 -
J.C. Penney debuts apparel line for women who use wheelchairs
The limited-time collaboration with Jamey Perry is the latest in the department store’s adaptive apparel offering.
By Tatiana Walk-Morris • Sept. 11, 2024 -
Trendline
Top 5 stories from Fashion Dive
Fashion faced its share of shakeups in the first half of 2024, but few industries are more adept at reinvention or more suited to change.
By Fashion Dive staff -
Steve Madden offers e-commerce credit for recycling old apparel, footwear
The brand has partnered with Trashie on a recycling and take-back program.
By Laurel Deppen • Sept. 11, 2024 -
Carhartt names new marketing and creative VP
Norma Delaney will join the workwear brand after a career at multiple footwear companies, including Hoka, New Balance and Adidas.
By Laurel Deppen • Sept. 10, 2024 -
Q&A
Why Old Navy is throwing back to the ‘90s to burnish its iconic brand
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Q&A
Sperry’s Jonathan Frankel talks licenses, collaborations and what it means to be authentic
One of the most important elements of a partnership is trust, the North America heritage brand and Aldo product services president said.
By Lara Ewen • Sept. 9, 2024 -
Patagonia to source alternative packaging materials
The retailer is collaborating with environmental nonprofit Canopy to develop paper products using agricultural waste and non-forest fibers.
By Kelly Stroh • Updated Sept. 13, 2024 -
Givenchy names Sarah Burton creative director
The LVMH-owned house has not had a person in the role since last year’s departure of Matthew M. Williams.
By Lara Ewen • Sept. 9, 2024 -
Rowing Blazers launches Arthur Ashe collection through Afterpay
The five-piece, tennis-inspired line is designed to connect with “next-gen shoppers.”
By Laurel Deppen • Sept. 9, 2024 -
G-III lands licensing deal for Converse apparel
The addition of the Nike-owned brand offers the company an opportunity to reach a “differentiated consumer,” its CEO said.
By Laurel Deppen • Sept. 6, 2024 -
Birkenstock program members spend 25% more than other consumers
The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.
By Kristen Doerer • Updated Sept. 5, 2024 -
PVH Corp. appoints new CEO of EMEA
Fredrik Olsson joins the Calvin Klein and Tommy Hilfiger parent company after leading Dubai-based Max Fashion.
By Laurel Deppen • Sept. 5, 2024 -
Under Armour seeks savings from streamlined supply chain strategy
The sportswear company is primarily focused on enhancing cross-channel capabilities and end-to-end planning.
By Kelly Stroh • Sept. 5, 2024 -
Tom Ford names creative director
Haider Ackermann succeeds Peter Hawkings who left the brand in July after more than a decade.
By Laurel Deppen • Sept. 4, 2024 -
Burberry names chief marketing officer and president of Americas
Jonathan Kiman and Laura Dubin-Wander, previously of Gucci and OTB North America, respectively, are the first leadership changes under Burberry’s new CEO.
By Laurel Deppen • Sept. 4, 2024 -
Uniqlo names Clare Waight Keller creative director
The designer, who held top creative roles at luxury fashion houses Givenchy and Chloé, will lead the Fast Retailing-owned brand’s mainline collection and menswear.
By Laurel Deppen • Sept. 3, 2024 -
A slowing women’s business is hurting Lululemon’s growth
While CEO Calvin McDonald said the Breezethrough leggings debacle had a “negligible impact” on its sales, the brand continues to suffer from other merchandise misses.
By Cara Salpini • Sept. 3, 2024 -
Sasson to relaunch through new collab with Johnny Was
Following bankruptcy in 1986, the denim brand is positioning the new collection as a “reimagining” for a new generation of customers.
By Laurel Deppen • Aug. 30, 2024 -
Deep Dive
Temu and Shein packages are flooding delivery networks. Will the surge persist?
Parcel carriers are counting on the e-commerce companies to adapt to any potential de minimis changes, as many have come to rely on the added volume.
By Max Garland • Aug. 30, 2024 -
Levi’s new collab with Kiko Kostadinov nearly sells out online
The seven-piece collection of jackets, jeans and henleys is the latest in an ongoing series of brand partnerships for the denim giant.
By Hayley Lind • Aug. 29, 2024 -
PVH revenue falls 6% as it rethinks sales strategy in Europe
The Calvin Klein and Tommy Hilfiger parent company is still planning to reach $12.5 billion in annual revenue by next year.
By Laurel Deppen • Aug. 28, 2024 -
Temu accused of sending unsolicited marketing texts in class action lawsuit
The fast fashion giant allegedly sent messages to consumers who had opted out of them.
By Laurel Deppen • Aug. 28, 2024 -
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.
By Daphne Howland • Aug. 28, 2024 -
Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
By Laurel Deppen • Aug. 27, 2024 -
Adidas opts to avoid China in US product sourcing
The athleticwear brand is leaning on more localized supply chains to improve its speed and agility.
By Kelly Stroh • Aug. 27, 2024