Brands: Page 4

  • People in a diner in a Wrangler ad
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    Courtesy of Wrangler
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    How Wrangler is riding its Western heritage to build brand momentum

    After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.

    By Chris Kelly • Sept. 17, 2024
  • Three black gowns as worn by three models.
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    Courtesy of Azazie
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    Christian Siriano to collaborate on bridal collection

    At his New York Fashion Week show, the designer showed three pieces from an upcoming line created in partnership with DTC bridal brand Azazie.

    By • Sept. 16, 2024
  • Models in colorful clothes walk the runway during the Pharrell Williams Louis Vuitton Menswear Spring/Summer 2024 show finale as part of Paris Fashion Week. Explore the Trendline➔
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    Aurelien Meunier via Getty Images
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    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2024, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • A person wearing a dark sweater smiles slightly against a hot pink background.
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    Courtesy of JC Penney
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    Uggs designer jumps to J.C. Penney

    Khristene Son, with experience at brands that also include Old Navy, Justice and Charlotte Russe, is SVP of trend, brand and design.

    By Daphne Howland • Sept. 12, 2024
  • Models walk up stairs and turn to either side at the top of the staircase.
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    Dia Dipasupil via Getty Images
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    5 trends from New York Fashion Week’s spring-summer 2025 collections

    The shows offered an inclusive vision of American fashion as designers played with proportions, textures and heritage.

    By • Sept. 12, 2024
  • A wall display of multiple Skechers sneakers in a store.
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    Brandon Bell via Getty Images
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    Skechers sues Marc Fisher, Authentic Brands Group over shoe design

    The footwear giant says a Rockport shoe design infringes on its patented slip-in style.

    By • Sept. 12, 2024
  • A well-lit store in an indoor mall has a sign in the front reading "Louis Vuitton."
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    Lauren DeCicca via Getty Images
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    Luxury struggles persist: report

    HSBC sliced its organic growth outlook for 2024 nearly in half, and said the market is seeing its “sixth worst year" in the past two decades.

    By • Sept. 11, 2024
  • Jamey Perry wearing clothes from the Jamey Perry for J.C. Penney fashion line.
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    Courtesy of J.C. Penney
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    J.C. Penney debuts apparel line for women who use wheelchairs

    The limited-time collaboration with Jamey Perry is the latest in the department store’s adaptive apparel offering.

    By Tatiana Walk-Morris • Sept. 11, 2024
  • A product shot of a Trashie takeback bag.
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    Courtesy of Trashie
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    Steve Madden offers e-commerce credit for recycling old apparel, footwear

    The brand has partnered with Trashie on a recycling and take-back program.

    By • Sept. 11, 2024
  • Norma Delaney is pictured in a professional headshot.
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    Courtesy of Carhartt
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    Carhartt names new marketing and creative VP

    Norma Delaney will join the workwear brand after a career at multiple footwear companies, including Hoka, New Balance and Adidas.

    By • Sept. 10, 2024
  • Five people in Old Navy clothing
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    Courtesy of Old Navy
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    Q&A

    Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

    CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

    By Chris Kelly • Sept. 10, 2024
  • A person in a dark button down shirt looks at the camera.
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    Courtesy of Sperry
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    Q&A

    Sperry’s Jonathan Frankel talks licenses, collaborations and what it means to be authentic

    One of the most important elements of a partnership is trust, the North America heritage brand and Aldo product services president said.

    By • Sept. 9, 2024
  • Blue, red and purple store sign saying Patagonia
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    Michael M. Santiago / Staff via Getty Images
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    Patagonia to source alternative packaging materials

    The retailer is collaborating with environmental nonprofit Canopy to develop paper products using agricultural waste and non-forest fibers.

    By Kelly Stroh • Updated Sept. 13, 2024
  • A person stands at the end of a runway and waves to the crowd.
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    Francois Durand via Getty Images
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    Givenchy names Sarah Burton creative director

    The LVMH-owned house has not had a person in the role since last year’s departure of Matthew M. Williams.

    By • Sept. 9, 2024
  • A model sits on a tennis court in front of the net.
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    Courtesy of Afterpay
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    Rowing Blazers launches Arthur Ashe collection through Afterpay

    The five-piece, tennis-inspired line is designed to connect with “next-gen shoppers.”

    By • Sept. 9, 2024
  • A closeup of purple Converse hightop shoes in a store display in a box.
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    Joe Raedle via Getty Images
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    G-III lands licensing deal for Converse apparel

    The addition of the Nike-owned brand offers the company an opportunity to reach a “differentiated consumer,” its CEO said.

    By • Sept. 6, 2024
  • Pedestrians enter a storefront.
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    Ethan Swope via Getty Images
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    Birkenstock program members spend 25% more than other consumers

    The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.

    By Kristen Doerer • Updated Sept. 5, 2024
  • Models walk the runway wearing items from Tommy Hilfiger.
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    JP Yim via Getty Images
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    PVH Corp. appoints new CEO of EMEA

    Fredrik Olsson joins the Calvin Klein and Tommy Hilfiger parent company after leading Dubai-based Max Fashion.

    By • Sept. 5, 2024
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Fashion Dive
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    Under Armour seeks savings from streamlined supply chain strategy

    The sportswear company is primarily focused on enhancing cross-channel capabilities and end-to-end planning.

    By Kelly Stroh • Sept. 5, 2024
  • Haider Ackermann stands for a professional headshot in black and white.
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    Courtesy of Tom Ford
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    Tom Ford names creative director

    Haider Ackermann succeeds Peter Hawkings who left the brand in July after more than a decade.

    By • Sept. 4, 2024
  • The signage on a Burberry storefront is pictured in a closeup, with two Burberry flags on either side.
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    Carl Court via Getty Images
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    Burberry names chief marketing officer and president of Americas

    Jonathan Kiman and Laura Dubin-Wander, previously of Gucci and OTB North America, respectively, are the first leadership changes under Burberry’s new CEO.

    By • Sept. 4, 2024
  • Clare Waight Keller stands for a professional headshot wearing an oversized suit set.
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    Courtesy of Uniqlo
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    Uniqlo names Clare Waight Keller creative director

    The designer, who held top creative roles at luxury fashion houses Givenchy and Chloé, will lead the Fast Retailing-owned brand’s mainline collection and menswear.

    By • Sept. 3, 2024
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Fashion Dive
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    A slowing women’s business is hurting Lululemon’s growth

    While CEO Calvin McDonald said the Breezethrough leggings debacle had a “negligible impact” on its sales, the brand continues to suffer from other merchandise misses.

    By Cara Salpini • Sept. 3, 2024
  • A model is pictured in an alleyway by a vintage car, wearing a denim jacket and jeans from Sasson and Johnny Was' new collaboration.
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    Courtesy of Boo George/Johnny Was
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    Sasson to relaunch through new collab with Johnny Was

    Following bankruptcy in 1986, the denim brand is positioning the new collection as a “reimagining” for a new generation of customers.

    By • Aug. 30, 2024
  • A UPS driver makes a delivery on June 30, 2023 in Miami, Florida.
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    Joe Raedle via Getty Images
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    Deep Dive

    Temu and Shein packages are flooding delivery networks. Will the surge persist?

    Parcel carriers are counting on the e-commerce companies to adapt to any potential de minimis changes, as many have come to rely on the added volume.

    By Max Garland • Aug. 30, 2024
  • A person reclines on a pink backdrop wearing a denim outfit.
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    Courtesy of Levi's
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    Levi’s new collab with Kiko Kostadinov nearly sells out online

    The seven-piece collection of jackets, jeans and henleys is the latest in an ongoing series of brand partnerships for the denim giant.

    By Hayley Lind • Aug. 29, 2024