Brands

  • Beyoncé stands next to stacked clothing dryers and wears a cowboy hat for a Levi's campaign
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    Courtesy of Levi's
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    Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

    Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.

    By Cara Salpini • March 28, 2025
  • The Temu website is displayed alongside the official logo on screens.
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    Ben Montgomery via Getty Images
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    Temu accused of acting in bad faith in addressing customer complaints

    A class action lawsuit alleges the fast fashion company is scheming to prevent customers from filing claims.

    By • March 28, 2025
  • A view of the Burj Khalifa and the skyline in Dubai at dusk.
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    Sean Gallup via Getty Images
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    Shoptalk Luxe announces advisory board, event sponsors

    The luxury trade show is bringing in executives and brands throughout the sector ahead of its debut next year in the United Arab Emirates.

    By • March 28, 2025
  • A closeup of a model's legs, wearing Sneex shoes and wide legged jeans.
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    Courtesy of Sneex
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    Spanx founder’s ‘Sneex’ trademark request denied

    Sara Blakely’s footwear company has to prove trademarking the term isn’t “merely descriptive.”

    By • March 27, 2025
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’

    One of the most-watched turnarounds in retail started with a long look back at its past, Richard Dickson said at Shoptalk Spring.

    By Cara Salpini • March 27, 2025
  • A laboratory in which a person in gloves and a lab coat is seen examining liquid in test tubes.
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    Courtesy of Lululemon
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    Lululemon partners with sustainable materials firm to expand bio-based nylon

    The deal with ZymoChem is meant to scale production and commercialize its technology.

    By • Updated March 26, 2025
  • H&M and Charli XCX takeover Times Square
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    Courtesy of H&M
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    Inside H&M’s digital relaunch and approach to multichannel experiences

    Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

    By Chris Kelly • March 26, 2025
  • Mannequins display archival dresses from designer Thierry Mugler on a blue lit stage.
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    Jason Mendez via Getty Images
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    Mugler names new creative director

    Miguel Castro Freitas succeeds Casey Cadwallader, who has been with the brand since 2018.

    By • March 25, 2025
  • People walk by a Dior storefront.
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    Joe Raedle via Getty Images
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    Apparel, luxury spending fell in the beginning of 2025: report

    Consumers shelled out more on fast fashion and thrift in January and February.

    By • March 25, 2025
  • Three people wearing items from Universal Standard
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    Courtesy of Universal Standard
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    Universal Standard lands in Nordstrom

    After launching on the department store’s website earlier in the year, the women’s apparel brand entered 20 Nordstrom stores over the weekend.

    By Howard Ruben • March 25, 2025
  • Two models, an adult and child, pose in a large empty room wearing jackets from the Anya Hindmarch and Uniqlo collaboration.
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    Retrieved from Uniqlo on March 24, 2025
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    Uniqlo, Anya Hindmarch ‘googly eye’ lawsuit will continue

    A federal judge rejected holding company Fast Retailing’s request to dismiss the complaint filed by Googly Eye Cru.

    By • March 24, 2025
  • A side view as two men in T-shirts walk down a runway. One turns toward the crowd on the sidelines and smiles.
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    Arturo Holmes via Getty Images
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    Loewe names former Proenza Schouler team as creative directors

    Jack McCollough and Lazaro Hernandez, who recently left the brand they co-founded, succeed Jonathan Anderson, who exited the LVMH-owned house last week.

    By • March 24, 2025
  • People walk by a Nike store.
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    Feng Li via Getty Images
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    Nike focused on ‘rightsizing’ key footwear styles as sales plunge 9%

    Some analysts expected the athleticwear brand to take more drastic action on its oversold franchises, but CEO Elliott Hill still sees a place for the “beloved silhouettes.”

    By Cara Salpini • March 24, 2025
  • In the foreground, there is a black quilted handbag. In the background is a blurred rack of clothing. It appears to be a clothing store.
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    Grosescu Alberto Mihai via Getty Images
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    Opinion

    The resale revolution

    Brands can reclaim the secondhand market by their own initiatives with rewards programs, writes Charlie Casey, CEO and co-founder of LoyaltyLion.

    By Charlie Casey • March 24, 2025
  • A row of flags branded with luxury names flies on storefronts on a sunny day.
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    IR_Stone via Getty Images
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    US instability impacts the global luxury market: report

    Tariff reversals and geopolitical unrest are dampening consumer confidence, but there may be a potential for sector improvement in China.

    By • March 21, 2025
  • A closeup of a Shein sign directing people around its distribution center. The Shein building is seen in the background, with an American flag.
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    jetcityimage via Getty Images
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    Shein saw the largest apparel market share gain in 2024: report

    However, GlobalData found that Nike, H&M and Gucci all saw market share declines.

    By • March 21, 2025
  • A man in Puma gear runs with a dog with a mountain in the background
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    Courtesy of Puma
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    Inside Puma’s new brand positioning and largest global campaign to date

    The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”

    By Chris Kelly • March 21, 2025
  • A dark blue flag that reads "Old Navy" in white block letters hands vertically on a building in New York City, shown in the righ of a photo. Another building is on the left, with blue sky in the middl
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    Daphne Howland/Fashion Dive
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    Old Navy quietly debuts occasionwear

    Prices start at about $25, answering demand for affordable dresses for weddings, parties and proms.

    By Daphne Howland • March 20, 2025
  • Models walk in a straight line down the runway.
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    Vittorio Zunino Celotto via Getty Images
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    Chanel seeks $6.7M for attorneys’ fees in reseller lawsuit

    The luxury brand claims that a years-long litigation process could have been avoided if What Goes Around Comes Around had responded sooner.

    By • March 19, 2025
  • Bright neon green T-shirt sits folded on top a pair of black track pants on the floor next to a pair of sneakers.
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    istockphotoluis via Getty Images
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    Sports apparel market projected to reach $173B this year: report

    Executives in the category are confident in its revenue prospects, with 44% saying they feel “optimistic.”

    By Howard Ruben • March 19, 2025
  • Exterior view of the corner of a department store in the evening, covered in white Christmas lights.
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    Neilson Barnard via Getty Images
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    Saks & Co. no-hire agreements with luxury brands could be legal

    The retailer’s deals with Loro Piana and affiliates of Louis Vuitton, Gucci, Prada and Brunello Cucinelli do not violate federal antitrust laws, says court.

    By Laurel Kalser • March 19, 2025
  • A display features signage reading "In 1981 Guess changed the denim industry forever" and a display of denim jeans.
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    Stefania M. D'Alessandro via Getty Images
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    Guess receives offer to go private

    The offer to buy the company’s outstanding shares came from an affiliate of WHP Global, which last year partnered with the denim brand to buy Rag & Bone.

    By • March 18, 2025
  • Going out of business signs in a store window.
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    Justin Sullivan via Getty Images
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    Forever 21 blames latest bankruptcy on competition from Temu, Shein

    The fast-fashion retailer made it through the pandemic but struggled against cheap duty-free goods from China, as inflation strained consumers.

    By Daphne Howland • March 18, 2025
  • A Coach storefront in a mall.
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    The image by Phillip Pessar is licensed under CC BY 2.0
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    Coach owner sues Shein over alleged sale of dupes

    Tapestry says the fast fashion giant’s claims that products were “100% authentic” created the false impression of an affiliation with the handbag brand.

    By • Updated March 20, 2025
  • A man in a gray sweater and jeans walks down a white runway with his hands in his pockets and his head bowed as if in gratitude. In the background, a crowd takes photos.
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    Pascal Le Segretain via Getty Images
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    Jonathan Anderson exits Loewe

    The creative director leaves his position at the LVMH-owned house after 11 years, marking yet another upheaval in luxury fashion’s designer landscape.

    By • March 17, 2025