SustainAble Exchange proudly announces a transformative partnership with pioneering fashion brands TRUE TRIBE and Sunberg, marking a significant milestone in the journey towards sustainable fashion and ethical practices. This collaboration underscores the shared commitment of these brands to advancing the United Nations Sustainable Development Goals (SDGs) through innovative and responsible approaches to fashion and textile production.

TRUE TRIBE and Sunberg: Champions of Sustainable Fashion

TRUE TRIBE and Sunberg have been at the forefront of the slow fashion movement, embodying the principles of sustainability and ethical production. Their collective efforts contribute meaningfully to multiple SDGs, making them exemplary models in the industry. Their Zero Waste Studio sets a new standard in the textiles and fashion industry by promoting sustainable economic growth, inclusive employment, and providing optimal working conditions for textile workers in the Indus Valley region.

Issuance of a new series of EnAble Tokens to track the brands’ positive impact

Per SustainAble Exchange CEO and co-founder, Jon Ohrn, “As we support TRUE TRIBE and Sunberg, investors, wholesale and retail buyers, and others may want EnAble Tokens to track their positive impact towards the SDGs. We will issue a new series of EnAble Tokens for each brand.”  

Contribution to the Sustainable Development Goals (SDGs)

SDG 8: Decent Work and Economic Growth

TRUE TRIBE’s Zero Waste Atelier stands as a beacon of ethical labor practices and economic growth. By providing fair wages and ensuring a safe, respectful working environment, TRUE TRIBE sets a high standard for employment practices in the fashion industry. The Zero Waste Atelier not only supports decent work but also drives sustained, inclusive economic growth within the Indus Valley region of Pakistan. Their dedication to fair labor practices ensures that all employees benefit from productive and dignified work, aligning strongly with SDG 8.

SDG 9: Industry, Innovation, and Infrastructure

Innovation is at the heart of TRUE TRIBE’s mission. Their Zero Waste Atelier employs pioneering methods to minimize waste and utilize recycled materials, driving sustainable industrialization and fostering innovation. TRUE TRIBE’s commitment to creating timeless, durable garments through these innovative techniques exemplifies their role in reshaping the fashion industry for a sustainable future, aligning with SDG 9.

SDG 12: Responsible Consumption and Production

Maison Sunberg and TRUE TRIBE are leading the charge in responsible consumption and production. Their commitment to using sustainably sourced materials, coupled with the repurposing of recycled ocean plastics, is a testament to their dedication to reducing waste and promoting sustainable resource management. By creating garments designed to be cherished for a lifetime, they advocate for mindful consumption and efficient use of natural resources, directly contributing to SDG 12.

SDG 13: Climate Action

TRUE TRIBE’s approach to fashion is fundamentally about climate action. They are committed to reducing their environmental footprint by incorporating recycled materials and embracing zero waste production techniques. By transforming discarded resources into valuable fashion items, TRUE TRIBE not only mitigates their impact on the environment but also contributes to broader climate goals, aligning with SDG 13.

SDG 14: Life Below Water

TRUE TRIBE’s innovative use of recycled ocean plastics in their collections since its inception plays an important role in conserving marine resources. By turning ocean waste into high-quality fashion pieces, TRUE TRIBE contributes to the sustainable use of oceans, seas, and marine resources. Their efforts help address one of the most pressing environmental challenges of our time, supporting SDG 14.

SustainAble Exchange: A Platform for Sustainable Impact

SustainAble Exchange provides a broad-based, market-driven platform designed to create and document mission-driven and sustainable transactions. By offering standardized classification systems and tracking mechanisms, including the innovative EnAble Tokens, SustainAble Exchange ensures comprehensive measurement of sustainable activities. Their platform facilitates the creation, validation, and tracking of tokens, providing valuable metrics for assessing both standard investment returns and new sustainability metrics. This approach enables members to accurately recognize and value mission-driven and sustainable transactions.

A Vision for the Future

The partnership between SustainAble Exchange, TRUE TRIBE, and Sunberg represents a pivotal moment in the fashion industry’s evolution. It is a commitment to advancing sustainable practices, supporting ethical labor, and fostering innovation. Together, these brands are not just making strides in fashion; they are setting a new standard for how industry can contribute positively to the world.

Jon Ohrn praised the collaboration: "TRUE TRIBE and Sunberg are true pioneers in the slow fashion movement. Their relentless commitment to sustainability and ethical practices is reshaping the industry. The brands’ innovative Zero Waste Atelier and use of responsibly sourced and recycled materials are leading examples of how fashion can be both beautiful and responsible. We are thrilled to partner with these visionary brands to advance our shared mission of promoting sustainable and ethical fashion."

Alexandre Sundberg, founder of TRUE TRIBE, expressed his enthusiasm for the partnership: “We are incredibly excited to partner with SustainAble Exchange. This collaboration is a significant step towards scaling our family of brands while remaining true to our core ethos of high craftsmanship and sustainable sourcing practices. SustainAble Exchange’s platform will help us elevate our impact and continue to set new benchmarks in the fashion industry for sustainability and innovation.”