Couture Technologies, creator of the leading AI-powered product suite helping apparel companies reduce returns and improve customer experiences through virtual try-ons and 3D product visualization, today announced their partnership with 3100 West, enabling customers to create, visualize and order a customized bridesmaid dress. Couture Technologies’ LookBookX™ integration will support the roll out of 3100 West’s inaugural collection of 15 base dresses, each of which can be customized to preference and quickly visualized on Couture’s digital avatar. Dresses will be available for purchase starting on March 10 at 3100west.com, and customers can expect their first dresses to be created and shipped within two weeks of ordering. 

The world of bridal fashion is ripe for innovation, and this new interactive digital lookbook empowers and engages bridesmaids to design their ideal dress by selecting and visualizing various design features to match their personal style. Customers can now handpick every element of their dress, from neckline and skirt style to fabric and color preferences to create more than 124,900 different end products, and see their selections immediately represented on Couture’s digital avatar. Instead of picking a cookie-cutter option for the entire group, individual bridesmaids can compare these attributes to create something they can feel confident and beautiful in, all while maintaining a consistent color and fabric amongst the bridal party, if preferred. 

“The innovation that has come from the combination of 3100 West’s customizable approach and Couture’s LookBookX™ visualization technology is so exciting,” said Deanna Meador, CEO and Co-Founder of Couture Technologies. “Customers can design their own dress from over 1200 options and see them digitally represented immediately. I wish this had been available both when I was a bride or bridesmaid.”

3100 West is the first bridesmaid apparel brand to leverage cutting edge made-to-order manufacturing by Bespoke Manufacturing Company, (BMC), crafting each dress in the moments after an order is placed to eliminate backstock and textile waste while delivering items quickly and efficiently. This means each customized dress is truly one-of-a kind, based on the personal tastes of the person wearing it. 

“We’re not just offering bridesmaid dresses; we’re unlocking a world of endless possibilities,” said J. Kirby Best, CEO of 3100 West. “With Couture Technologies’ virtual try-ons and 3D product visualization, we’re able to offer over 1,200 unique products without using resources on photoshoots.”

This initial launch is the start of an exciting collaboration between these two companies, with the next step being full integration with Couture’s virtual try-on technology, VisualizeX™. To shop 3100 West’s assortment of bridesmaid dresses starting at $180, visit 3100West.com. For more information about Couture Technologies’ suite of AI-powered products and LookBookX™ digital lookbook capabilities, please visit CoutureTechnologies.com.