City of Industry, CA. (March 7, 2024) – Kellwood Apparel, an industry leading fashion brand developer, proudly announces the appointment of Amy Randall as its Chief Marketing Officer (CMO) for Democracy Clothing. A seasoned professional with over 30 years of experience, Amy brings a proven track record of success in Marketing, Creative, Strategy and Social Impact.
A multidisciplinary marketer with extensive experience in entertainment, brand, and sports, Amy has extensive Marketing and Communications experience at major companies including BBDO, National Basketball Association, National Football League, NBCUniversal and, most recently, the social impact agency Propper Daley. Amy Randall holds a Bachelor of Arts (B.A.) in Psychology from Princeton University, providing her with a unique perspective that complements her industry experience.
As Chief Marketing Officer, Amy joins Democracy Clothing, which has exhibited remarkable and consistent year-on-year growth, to strategically lead and innovate marketing efforts, shape the brand's narrative, drive customer acquisition, and foster sustainable growth by leveraging her expertise in marketing, creative vision, and strategic planning.
"We’re excited to welcome Amy Randall to the Kellwood family as Chief Marketing Officer. Amy's exceptional leadership, proven track record, and commitment to purpose-driven initiatives align with our brand values. Her wealth of experience will undoubtedly play a pivotal role in elevating our marketing efforts, fostering growth, and further establishing Democracy Clothing as a leader in the fashion industry," said David Falwell, CEO of Kellwood.
Throughout her career, Amy has served as a driving force behind award-winning breakthrough campaigns, earning her a reputation as an expert marketing professional, storyteller, presenter, and collaborator. Her ability to build consensus at every level has been a key factor in her success, making her a valuable addition to Democracy Clothing's leadership team.
"We are thrilled to add Amy to our team, as we embark on the next chapter of Democracy's journey. Rooted in the founding principle of 'Curve Equality,' Democracy has been a pioneer in the realm of size inclusivity and supporting and empowering women. As a powerful female executive, Amy will help us further our commitment to providing bottoms up fashion that instills confidence and is a catalyst for positive transformation in women's lives.” said Caren Lettiere, Founder & President of Democracy Clothing.
Amy expressed her enthusiasm for joining Democracy Clothing, stating, "I am honored to be part of a brand that not only values style but also celebrates and supports women of all shapes and sizes. I look forward to collaborating with the talented team at Democracy Clothing to create innovative campaigns that resonate with our audience and contribute to growing the positive influence of the brand."
About Democracy:
Born and raised in Los Angeles, Democracy Clothing is a trailblazing casual lifestyle brand, redefining denim. Established on the principle of "Curve Equality, the foundation of our brand is rooted in empowerment and inclusivity. At Democracy Clothing, we are committed to unlocking the power within every woman to celebrate her individuality through fashion. From work to play to family to friends, Democracy's designs seamlessly support her dynamic and multi-tasking lifestyle. Our jeans are not just ordinary denim; they're an ode to a woman's uniqueness, embracing her curves with flawless grace.