Actor Cole Hauser, who stars in the Paramount Network television series “Yellowstone,” launched a boot collection with the Frye Company on Friday, according to a press release sent to Fashion Dive.
The line features four men’s styles, each inspired by Hauser’s “personal favorite pair of boots,” per the release. Prices range from $298 to $348, and sizes range from 8 to 13. The boots are available through Frye’s e-commerce platform and in select retailers.
“I’ve always believed in quality craftsmanship and Frye has truly mastered that,” Hauser said in the release. “Each pair of cowboy boots in my collection is designed to reflect not only Frye’s timeless heritage but also the essence of my personal western style. Whether you’re out on a ranch or in the city, the boots in my collection are built for comfort, durability and good looks.”
The boots feature variations on Frye’s heritage silhouettes, including a square-toed logo stitch boot in two colorways, a roper boot and a modern deco-stitched boot. Each design is with leather uppers and a flexible rubber outsole.
Last year, Authentic Brands Group, which owns a majority stake in Frye, announced Hauser as a brand ambassador for both Frye and Lucky Brand, which Authentic also owns.
As part of that announcement, Authentic said Hauser would feature in global campaigns for both brands and “participate in collaborations and brand activations.”
The collaboration leans into the current trend for western wear, fueled in part by musician Beyoncé’s 2024 album “Cowboy Carter,” which also boosted the brand image of Levi’s and has helped Wrangler jeans build momentum this year.
