Dive Brief:
- Luxury resale platform Vestiaire Collective has launched a new ranking system meant to determine a product’s value based on sales, five-year resale value growth, items sold, likes, searches and price offers.
- The platform said this ranking system aims to help its customers make the best financial decisions, citing increased luxury prices over the past five years and the popularity of fast fashion.
- The data was pulled together to create the Vestiaire Collective’s resale buying guide for the spring-summer 2025 season. It ranked brands in the categories of luxury, designer and premium, and additionally identified current trends based on recent shopping behavior on the platform.
Dive Insight:
Vestiaire analyzed 400 brands based on the current average price per model on Vestiaire. The report compares results from the fourth quarter of 2024 to the third quarter of 2024.
Sophie Hersan, Vestiaire’s co-founder and fashion director, said the inaugural report is made with a focus on finding value.
“We’ve seen a significant increase in negotiations on our platform since September of last year, so it’s clear our community is looking to make their money go further,” Hersan said.
Chanel, Louis Vuitton and Hermès were ranked the top three luxury brands on Vestiaire Collective based on its metrics, which a company spokesperson defined as the most popular brands on the platform, based on price accessibility, desirability and long-term worth. Chanel additionally had the highest number of product views per person.
Though Gucci has struggled in first-hand sales, Vestiaire ranked Gucci the No. 4 luxury brand at resale, citing the popularity of its handbags.
Moncler, The Row and Brunello Cucinelli were the top three designer brands based on Vestiaire’s ranking. The Row had the fastest-growing value rate on the platform, with a 27% boost in its five-year resale value, which Vestiaire attributed to the quiet luxury boom.
For premium brands, Golden Goose, Coach and Etro ranked in the top three.
The report analyzed some of the fastest-growing cult-favorite brands, based on Vestiaire’s compound annual growth rate metric. The company said this tool was meant to find the annual growth of an item’s worth over time.
The Row, Margiela and Prada Group-owned Miu Miu had the highest compound annual growth rate on Vestiaire.
Over the last five years, Vestiaire Collective has seen vintage listings grow 220%. The company attributed the increased interest in vintage to consumers becoming more aware of craftsmanship. As synthetic fibers become more prevalent in modern clothes, consumers are searching for pieces with natural fibers such as wool, cotton and silk, per the report.
The report also analyzed data from March 2025 to determine current trends. The color of the year, Mocha Mousse, was a top trending color during the time period, along with ballet slipper pink, butter yellow and ice blue.
Specific styles that made the current trending list include barn jackets, oversized bags, kitten heels, keyring charms and animal print.
