Uniqlo and British designer Anya Hindmarch have paired up for their first collaboration, which is heavy on knitwear and whimsy.
The capsule is available in women’s and kids’ sizes, and it features sweaters, scarves, hats, gloves, socks and a packable tote bag. Elevated materials are used throughout the line, including cashmere and lambswool, as well as Uniqlo’s Heattech fabric. In addition, pieces are accented with visible seaming, deconstructed elements, and Hindmarch’s signature “Anya Eyes” designs. Prices range from $7.90 for socks to $99.90 for a cashmere long sleeved sweater. It will be available in most stores and through Uniqlo’s e-commerce site starting Nov. 24, according to the Uniqlo’s website.
“It was an honor to collaborate with Uniqlo, especially working on knitwear, as they’re so known for their iconic knitwear,” Hindmarch said in a statement on her website. “I decided not to mess with their brilliant silhouettes, but instead to play with them; deconstructing and then rebuilding them with different stitches and exposed seams — and in turn leaving all sorts of little design details to make pulling on your knitwear the favourite part of your day.”
This collection for Uniqlo marks Hindmarch’s biggest brand partnership since regaining full control of her brand earlier this year.
In 2019, the Marandi family bought a majority stake in Hindmarch’s business from Mayhoola, though the terms of the deal were not disclosed. At that time, Hindmarch returned to her namesake brand as CEO, after stepping back following the sale to Mayhoola in 2014.
Although Hindmarch’s return to full control was only revealed in filings last month, the designer has been busy since spring opening brick-and-mortar stores and an entire “village” of shops dedicated to the brand, which debuted in London in May.
Meanwhile, Uniqlo has released several designer collaborations this year, including a capsule with former Givenchy artistic director Clare Waight Keller, which dropped this fall.
Hindmarch joins a long line of designers who have partnered with Uniqlo on collections, including JW Anderson, Comptoir des Cotonniers, Princesse tam tam and Ines de la Fressange.
“I believe the exceptional creativity and modern craftsmanship of ANYA HINDMARCH, along with its philosophy of valuing customers, fits well with the UNIQLO approach to clothes-making,” Yukihiro Katsuta, Group Senior Executive Officer at Uniqlo parent company Fast Retailing, and head of Uniqlo R&D, said in a statement on Hindmarch’s website. “The infusion of its trademark humor into UNIQLO essential items creates an exciting new collection of LifeWear that we hope will warm the body and mind this holiday season.”
