Telfar’s new denim shoppers sold out online in one day, according to the brand’s e-commerce site.
The popular shopper totes were released at noon on Dec. 5, and in less than 24 hours, Telfar’s e-commerce site showed every bag from the collection was sold out. Other accessories from the just-launched denim drop such as hats and belts were still available as of press time.
Bags came in three sizes in either black or blue denim. They’re made from a cotton/polyester denim and feature both crossbody and handle straps, the brand’s signature embossed logo, a debossed leather patch, contrast top stitching and a zipper closure, rather than the usual magnetic closure often used on Telfar bags. Prices ranged from $175 for the small shopper to $280 for the largest size.
Telfar’s denim ballcap, bucket hat and belt are made from the same cotton/polyester blend, and available in both black and blue denim, with prices ranging from $75 to $100.
The denim accessories line comes hot on the heels of Telfar’s popular denim collab with Ugg, released in September. The two brands have a long-standing partnership that began in 2021.
Telfar Clemens launched his namesake line in 2005, and his handbags have been dubbed “Bushwick Birkins” based on both their popularity and how hard they can be to obtain. Last year, luxury handbag reseller Rebag noted that Telfar bags sell for an average of 195% of their original retail value, giving them more resale value than any heritage luxury brand.
Yet as the brand grows, it has begun to bump into some challenges. For example, Clemens told the New York Times in 2020 that he wanted to make a fragrance “that smells of cocoa butter, weed and sweat.” To that end, the brand initially applied in 2021 for trademark protection for its TC logo for use on colognes, perfumes, cosmetics and eyewear, in addition to its use of the logo on bags, jewelry and clothing. However, earlier this year, Telfar amended parts of its trademark application after British beauty brand Charlotte Tilbury opposed the filing last year, claiming Telfar’s mark could be confused with its own.
