Maison Rochas has named Alessandro Vigilante as its new ready-to-wear creative director, according to a Monday release sent to Fashion Dive.
Vigilante previously worked at Dolce & Gabbana, Philosophy by Lorenzo Serafini and The Attico, as well as alongside Alessandro Michele at Gucci, per the release. The hire is part of a larger push by parent company Interparfums to reposition its Rochas fashion business, the company stated.
“I am delighted to welcome Alessandro as Creative Director of Ready-To-Wear,” Philippe Bénaçin, CEO of Interparfums, said in the release. “His work is defined by elegance, modern femininity, and constant research on women’s body expression. Through his lens, he will write a new chapter for this House built on audacity, femininity and sophistication.”
In addition to his work with other fashion houses, Vigilante has an eponymous line, launched in 2021.
“I am honoured and grateful to be joining the Maison Rochas and for the opportunity to build on the rich and profound heritage of the House,” Vigilante said in the release. “Rochas represents a dedication to French sophistication and a celebration of Womanhood that I find incredibly inspiring. I am looking forward to conveying my vision.”
He is expected to present his first collection for Rochas in February during Paris Fashion Week’s fall-winter 2024 shows, per the release.
Vigilante succeeds Charles de Vilmorin, who left Rochas at the end of March after two years and four collections.
Rochas is the only fashion house for perfumer Interparfums, which acquired the brand from Procter & Gamble in 2015. Interparfums handles all the marketing, communications and licensing activities for the line, while its fashion product is produced under license by HIM Co.
In addition to Rochas, Interparfums owns Lanvin fragrances. It produces licensed fragrances for Montblanc, Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade and Van Cleef & Arpels.
Last month, the company announced it expected 2024 net sales of $1.45 billion, a 12% increase over 2023 guidance. At the time, Interparfums also announced it would be releasing a line extension in spring 2024 for its Rochas Mademoiselle fragrance brand.
