Rebag released its fourth annual Clair Report Wednesday, which uses data from the company’s Clair pricing tool to measure shifts in the luxury market as it pertains to retained brand value and pricing trends at resale. It also identified top performing brands in the category.
Telfar, which was Rebag’s top performing brand last year, continued to be the site’s top brand. It nabbed a 228% average value retention in 2023, which the report called “off the charts.” That’s up from last year, when Rebag reported that the bags sold for 195% of their original value.
Telfar handbags have been named “Bushwick Birkins” based on their popularity and how hard they are to obtain. Telfar was also one of the most searched for labels on Rebag this year, and two of its styles, shopping totes in faux leather in sizes small and medium, were the platform’s most favorited and most followed bags on the site.
Bags from Celine, Prada and Valentino kept their value retention from 2022, per the report. However, in the press release Rebag said that several “top brands experienced slight declines in average value retention” due to primary market price increases that outpaced those in the secondary market. The company did not list which brands had lost value.
Certain trends in pop culture also had an effect on the resale accessory market. The report notes that the quiet luxury trend, championed by HBO’s “Succession” and social media’s reaction to Gwyneth Paltrow’s trial wardrobe, gave boosts to the retention value of brands offering logoless designs. In particular, the report named the Row, Loewe and Bottega Veneta, as representing this aesthetic, and stated that the brands saw 59%, 60% and 52% value retention, respectively.
The top three items in the category were the Loewe Basket Tote with a 92% retained retail value; the Row’s N/S Park Tote with 85% retained retail value; and Bottega Veneta’s BV Jodie Hobo with a 73% retained retail value.
The “Barbie” movie, which was released in July and had a large impact on the fashion industry, also left its mark on the luxury accessories resale industry. Rebag found that pink handbags retained an average value of 81%, surpassing the average value retention of all other colors combined at 76%.
Two Chanel bags, the Single Flap Quilted Lambskin Mini and the 19 Flap Bag Quilted Leather Medium, saw the effect of the Barbie boom, with each retaining a retail value of 110% and 102%, respectively.
The report also looked at the impact of the “Sex and the City” reboot “And Just Like That…” on the Fendi brand, which had two prominently displayed bags on the show, the Peekaboo and the Baguette. Rebag measured the data from the three months before the premiere to the three months after the finale, and found that the Peekaboo saw a 48% increase in value retention, and the Baguette saw a 34% increase.
Apart from that, the Fendi brand increased four percentage points since last year to reach a 57% average value retention. The report noted the Baguette, the First and the Sunshine Shopper styles.
Rebag, an e-commerce platform with five retail locations, allows customers to sell, consign and buy used luxury accessories including bags, watches and jewelry. Rebag’s Clair tech uses several factors to determine an item’s value and pricing on Rebag, including retail price, demand and other research.
