Dive Brief:
- Perry Ellis has partnered with materials science company Recover to create an “eco denim” collection, made with recycled cotton fiber, the companies announced Tuesday.
- The collaboration includes 10 pieces of men’s denim pants made with 20% of Recover’s cotton fiber.
- Recover, which manufactures cotton fiber blends from textile waste, has previously partnered with other apparel brands on denim pieces, including Land’s End, Tilly’s and DL1961.
Dive Insight:
The partnership is Perry Ellis’ bid to make circular fashion more accessible to the consumer, the company said in the release. The Eco Denim collection is priced at $98 a pair and sold exclusively on Perry Ellis’ website.
The news comes after Perry Ellis lost its executive vice president of sales, Jim Kushner, to True Religion earlier this month. A new hire has not yet been announced.
Recover produces its denim in partnership with ADM, a Pakistan-based denim company with which Recover inked a multi-year partnership in 2021.
Recover, based in Spain, has been working with sustainable materials since 1947, when it began to turn textile waste into yarn. It says it’s working toward creating more circularity in the fashion industry, and it currently has hubs in Spain, Pakistan and Bangladesh. New hubs are planned for Mexico, Central America and Brazil, among others.
Beyond creating denim pieces, Recover also partners with brands on other apparel, including with cotton fiber for C&A, Fruit of the Loom and Florence Marine X.
