Dive Brief:
- Mango and Victoria Beckham will release a capsule collection later this month, according to a Thursday press release.
- While specific details about the collection have not been shared, the company said in its release that the capsule was designed by Beckham “and reflects the essence of the designer's eponymous label, considered the perfect blend of classic British luxury with a subtle contemporary twist.” It’s meant to coincide with Mango’s 40th anniversary and will be available beginning April 23, per the release.
- The collection follows the 2023 launch of Mango’s higher-end Capsule initiative, spearheaded by Justicia Ruano, the creative director of Mango Woman, which is designed to elevate the brand’s position by incorporating more expensive fabrics such as silk and premium viscose into the company’s offerings.
Dive Insight:
Although luxury collaborations aren’t new for fast fashion brands, Mango has only recently entered the fray.
The company’s first designer collaboration was a 2023 capsule with Los Angeles-based lifestyle brand SimonMiller, and it collaborated with model and influencer Jen Ceballos the same year. There have also been collections including a 2022 capsule collection with fashion editor and influencer Camille Charrière, and a 2021 collection with stylist and influencer Pernille Teisbaek.
However, this collaboration with Beckham is the company’s most high-profile venture. Beckham, formerly a musician with the stage name Posh Spice in 1990s-era band the Spice Girls, launched her luxury ready-to-wear line in 2008. Her recent fall-winter collection of outerwear, eveningwear and deconstructed suiting was shown during Paris Fashion Week in March.
Beckham’s collaboration is part of a larger four-part Strategic Plan outlined in Mango’s fiscal 2023 earnings in March. The plan aims to generate sales in excess of 4 billion euros, or approximately $4.3 billion, by 2026, by strengthening “its differentiated value proposition” and pushing “an expansion plan that foresees the opening of more than 500 new stores,” per the earnings report.
Mango’s net sales for fiscal 2023 rose 15% to more than 3.1 billion euros. For the period, the company had more than 130 net store openings, ending the fiscal year with “nearly 2,700 stores in over 115 markets worldwide.” Its e-commerce channel surpassed 1 billion euros in net sales for fiscal 2023, accounting for approximately one third of the company’s total net sales.
