L.L. Bean launched a collection of footwear, apparel and accessories co-designed by singer-songwriter Noah Kahan, according to a press release sent to Fashion Dive.
The eight-piece capsule, named “The Northern Attitude Collection” in reference to one of Kahan’s songs, includes some of L.L. Bean’s most popular products.
Prices range from $29.95 to $249. The collection includes a men’s waxed canvas Bean Boot, two Boat and Tote bags, hats and an anorak jacket, and the line is available in a muted color palette of cool blue, green, gray and tan. Some items include an illustration of Kahan’s German Shepherd, Penny. It became available Tuesday through L.L. Bean’s e-commerce platform.
L.L. Bean is based in Maine, and Kahan grew up in Vermont and New Hampshire. The brand is marketing the collaboration as a tribute to the shared New England roots of both the brand and the musician.
In the release, Kahan said the brand has always been a part of his life.
“Wearing L.L.Bean makes me feel like I’m outside, even if I’m not, and this is important because going outside is self-care for me, especially when it comes to my mental health,” Kahan said. “Including Penny is also just so special as she’s been my closest confidant during the creation and launch of ‘Stick Season,’ so this collection is really personal and nostalgic for me.”
L.L. Bean will donate $100,000 to The Busyhead Project, an initiative founded by Kahan that aims to provide resources and information to end the stigma around mental health.
Last year, L.L. Bean partnered with the musician on a curated collection of items hand selected by Kahan, but this is the first collection of new items co-designed by him.
Kahan has previously partnered with ice cream brand Ben & Jerry’s and candle and perfume company Ranger Station.
Meanwhile, privately held L.L. Bean announced in June it was planning to expand its retail footprint beyond New England. Next year, it will expand into what it called “high-growth opportunities” in the Southeast and Midwest. At the time of the announcement, L.L. Bean CEO Stephen Smith said the expansion will strengthen its national footprint as it works to become a leader in the outdoor industry.
