Lee has signed a licensing agreement with Jack Schwartz Shoes, marking its first major expansion into footwear, according to a press release Wednesday.
Under the deal, the Kontoor Brands-owned brand will debut a collection of men’s footwear in multiple styles in the second half of 2025.
The collection will focus on athletic and casual styles, with prices under $100. The line includes court and city sneakers with basketball and skate-inspired designs, plus a lace-up boot inspired by 1990s footwear, per the release.
Lee said that the addition of footwear marks another step in its commitment to providing a full wardrobe to its customers. The new collection follows other recent accessory launches for the brand, including handbags, socks, underwear, belts and caps.
Footwear collaborations have been a vehicle for Lee recently, with brand partners including Oliver Cabell and Crocs-owned Hey Dude.
Steve Armus, vice president of global licensing and partnerships for Lee, said in the release that footwear is a natural extension of apparel.
“JSS has a long-standing heritage and is an expert in this industry,” Armus said. “They understand how to create quality products that provide a value; I’m confident this line will resonate with our everyday consumer.”
David Schwartz, president of Jack Schwartz shoes, said in the release that consumers would be able to tell the shoes were Lee footwear, no matter the silhouette.
“Lee footwear will fill a void within the market often overlooked and most times understated,” Schwartz said. “The blurring lines of casual and athletic have provided us with the perfect opportunity. Our priority and dedication to consumers looking for a brand that reflects their needs and focus lie within three key pillars: comfort, style, and price. It can fit well, look good, and be priced right in today’s world. We’ll prove that.”
Lee’s holding company Kontoor, which also owns Wrangler, reported Q3 revenue of $670 million, a 2% year-over-year increase. During the quarter, Lee reported a revenue decrease of 3%. Though its sales grew 1% in the U.S., they fell 7% internationally.
Meanwhile, Jack Schwartz Shoes is a family-owned manufacturer, wholesaler and retailer of footwear. It owns Lugz and British Knights footwear and has footwear licensing deals with chef Emeril Lagasse and fashion brand Ben Sherman.
