Dive Brief:
- Adding more exclusive merchandise to its product assortment, J.C. Penney is collaborating with celebrity stylist Jason Bolden to reimagine collections for two of its private label brands, J. Ferrar and Worthington, the retailer announced Monday.
- The collections, dubbed J.Ferrar x Jason Bolden and Worthington x Jason Bolden, will launch on the retailer’s website and in select stores on Sept. 7. The retailer will also introduce more styles in October.
- J. Ferrar’s offering includes suits, separates and tailored outerwear, available in sizes S to 5XL and 30×32-38×32. Worthington offers work to weekend, day to night styles for women including knitwear, outerwear and menswear-inspired separates available in sizes XS to 3X and 2 to 24W.
Dive Insight:
J.C. Penney has created other collection collaborations this year. Besides its fall collections with Jason Bolden, the retailer released the 25-piece, size-inclusive “iMPOWER by Prababl Gurung for JCPenney” collection earlier this year. In March, the company partnered with Sports Illustrated to create two swimwear collections.
Bolden, a Los Angeles-based stylist, has dressed celebrities such as Dwyane Wade, Vanessa Hudgens and Michael B. Jordan. The J.C. Penney collections are meant to give a wide range of shoppers “a space and an opportunity to express themselves and feel like they have moments where they can walk through the world with impact,” he said in a statement.
“Whether you’re dressing for the every day or your own spotlight moment, these collections continue to represent JCPenney’s belief that fashion belongs to everybody with the perfect fit, trend-right styles and affordable price every time,” J.C. Penney Chief Merchandising Officer Michelle Wlazlo said in a statement. “It’s been truly amazing working with Jason on these collections. You can see his creativity, keen eye, and sense of style in every piece, and I’m so proud of this first-ever stylist collaboration for JCPenney.”
Amid the rollout of its collection collaborations, J.C. Penney has reshaped its leadership. Earlier this year, the retailer appointed Keith Melker as its new chief transformation and strategy officer. In April, the retailer announced that Katie Mullen transitioned from chief digital officer to chief customer officer.
