Dive Brief:
- Ikea has introduced a new 20-piece collection of textiles, per a press release sent to Fashion Dive.
- The collection, called Tyg, which means fabric in Swedish, features pre-cut fabric in 3-meter lengths (approximately 10 feet), created by 13 designers. The fabric will launch across all 51 Ikea U.S. stores in July with a second drop slated for the second half of 2024, per a company spokesperson. The collection is also offered at Ikea stores worldwide and through its ecommerce platform.
- There will be 16 patterns available during the first 24 months, with four additional patterns in the second drop later this year. Prices for each cut piece of fabric range from $9.99 to $14.99, per the spokesperson.
Dive Insight:
The Tyg collection is designed to be used by customers to create either clothing or home decor, per the company. However, Ikea stated that the fabric patterns are “unique and legally protected, prohibiting commercial reproduction without permission” according to a company spokesperson.
“The fabrics in the Tyg collection are easy to sew, tie, cut and stitch — all great qualities needed in a textile when designing clothing,” a spokesperson told Fashion Dive in an email. “We’re creating countless opportunities for design, whether that's crafting a bespoke skirt, tailoring a pair of pants, or assembling a unique jacket. It's all about unleashing creativity with the minimum means.”
The company stated that these textiles could help customers be more sustainable. In the release it said the process of caring for and repairing products can give “new life [to] existing items — there is no need for a complete replacement.”
“At Ikea, our identity is deeply intertwined with the textiles,” Marie Olsson, range area manager home textiles and rugs, said in the release. “Historically, we are recognized for our patterns and textiles, which have a long-standing heritage of bold expressions that tell stories. The new Tyg collection continues that journey with many inspirational expressions from the 13 designers involved in the project. In the meanwhile, we also found some old, timeless modern patterns in our treasure chest to reuse.”
The 13 designers chosen to create the Tyg collection included Luna Gil, Hannah Wilcox, Darja Nordberg, Jenny Bergman, Paulin Machado, Maria Vinka, Anna Salander, Emma Hagman, Inga Leo, Synnove Mork, Akanksha Deo, Lotta Feldt, and Cecilia Pettersson. Five other patterns were created in collaboration with Ikea Sweden’s product development team and both in-house and freelance designers, per the company.
