Dive Brief: 

• H&M is releasing a kidswear collection this week built around clothing and accessories with embellishments made from 100% recycled materials, the fast fashion giant announced Thursday. 
• The Re-Enchantment Story collection’s embellishments are made from recycled plastic display shelves and boxes, and several clothing items include recycled or organic fibers. 
• The pieces, which will be available for consumers April 13, are part of H&M’s series of collections dedicated to promoting more sustainable materials and production processes.

Dive Insight: 

Along with embellishments made from recycled plastic, the collection’s denim pieces are made by blending organic cotton with pre-consumer waste cotton. Several other items — including dresses, skirts and blouses — are made from recycled polyester derived from other textiles. The jewelry, meanwhile, is partly made from recycled brass. 

The collection includes flowy dresses, streetwear and pastel-hued accessories dotted with pearls and rhinestones, with prices from $8.99 to $74.99. 

“For this collection we are using 100% recycled-content embellishments helping us reach our goal of sustainably sourced materials by 2030,” said Ella Soccorsi, assortment designer at H&M, in a statement. “We hope this fantastical capsule of versatile pieces will spark conversations about circularity.” 

The collection is debuting only a couple weeks after H&M released a similar line of clothing for adults that also focuses on dresses and coordinated sets featuring recycled embellishments like sequins, rhinestones and beads. The collection comes with a higher price tag than the kidswear collection, with prices ranging from $34.99 for chunky rings to $449 for sequin mini dresses. 

The new kidwear capsule is H&M’s second one focusing on sustainable materials. The first, which debuted in November, included a sneaker made from a plant-based leather alternative derived from Nopal cacti, a faux fur jacket made from recycled plastic and sequins made from recycled bottles. 

H&M has taken other steps to reduce its climate footprint. Last month, the company launched a branded resale platform with help from ThredUp. The program, called H&M Pre-Loved, has subshops for womenswear, kidswear and sportswear, as well as one for the fast fashion retailer’s collaborations with designers.