Bergdorf revamps men’s shop to focus on tailoring

Dive Brief:

Bergdorf Goodman (BG) has revamped the second floor of its Goodman men’s shop with a focus on updating its fine tailoring, formal and made-to-measure suit programs, per a company release shared with Fashion Dive.
The ongoing improvements at Goodman’s is reflective of a menswear business that, for the retailer, is seeing a continual uptick in sales post pandemic, according to industry analysts.
Newly created spaces on the store’s second floor include an exclusive Cesare Attolini boutique, an annex for Kiton’s Vicuña line, a renovated Zegna shop and a relocation of the French shirtmaker Charvet from the retailer’s first floor.

Dive Insight:

As a private company under the umbrella of Neiman Marcus Group, Bergdorf Goodman does not release its earnings. And while unnamed sources last week reported via Bloomberg a downturn in revenue and earnings for NMG in Q3, officials at Bergdorf are bullish on the future of luxe menswear as they continue to update Goodman’s with new and expanded lines.

“Our men’s formal and tailored goods business, in partnership with the world’s most prestigious brands, continues to expand at Bergdorf Goodman,” said Yumi Shin, chief merchandising officer, Bergdorf Goodman, in a statement. “The new second floor of Goodman’s is the result of tireless work from our merchandising and visual teams and we’re confident of the positive impact this will have on our customers.”

NMG has invested in both brick-and-mortar and online for Bergdorf since emerging from bankruptcy in 2020 and deciding against seeking a buyer for the iconic New York retailer.

“We have partnered with our best-in-class menswear brands to create these wonderful, intuitive, and inspiring new spaces to best amplify and ease our discerning luxury customer’s store experience,” Bruce Pask, men’s fashion director for Bergdorf Goodman and Neiman Marcus, said in a statement.

Sales of menswear have outpaced those of both women and children over the past 12 months, according to consumer advisor agency Circana. Higher prices, especially for men’s suits, played a role in driving those increases.

“While fewer [menswear] units were bought so far this year compared to last, the dollar sales are the highest we have seen since even before the pandemic,” said Maria Rugolo, apparel industry analyst with Circana. “Higher priced suits are driving sales revenue and could be a result of the push towards more in-person work for industries that still require suits to be worn in the office.”