A new year offers the opportunity for a fresh start, and some of the shifts that began in 2024 will bring profound changes to the fashion industry.

There’s a push toward implementing artificial intelligence across multiple platforms that could alter the way customers interact with brands. At the same time, some firms will be using innovative technology to deter counterfeiters and prevent dupes.

Meanwhile, sourcing strategies may become more complicated as manufacturers work to comply with new regulations aimed at creating a more sustainable industry. In addition, the cost of potential tariffs from a new U.S. presidential administration might dent fashion’s bottom lines.

In addition, several companies are facing legal challenges from consumers, competitors and governmental agencies, and C-suite shifts throughout the industry are likely to lead to even more strategic brand transformations.

From a design standpoint, a series of creative director shuffles is likely to influence runway and red carpet trends. At the same time, luxury labels will need to find new ways to appeal to an increasingly budget-conscious consumer as the sector finds its footing.

Read through the stories in Fashion Dive’s 2025 outlook package to learn more about some of the trends we’ll be covering this year.

Did we miss something? Get in touch at [email protected].