Dillard’s on Monday unveiled a limited-edition capsule collection from influencer Caelynn Bell, formerly known as Caelynn Miller-Keyes. The assortment includes dresses, separates and footwear, according to a company press release.
Bell is known for her participation in “The Bachelor” reality show — where she met her now-husband — and since then, for her fashion and travel tips. In a statement for this Dillard’s line, she said her goal was to create diverse pieces for spring and summer.
“From effortless vacation dresses to romantic options for date nights, as well as stylish outfits for both work and happy hour, this collection offers versatility,” she said. “These pieces seamlessly integrate with your existing wardrobe, allowing for endless mix and match possibilities.”
The line was developed for Gianni Bini, exclusive to Dillard’s and the company’s largest contemporary women’s apparel brand. The brand launched in 2001 in footwear and later extended to apparel, according to a Dillard’s press release. Like some other Dillard’s owned brands, Gianni Bini has its own Instagram page.
The retailer has told Fashion Dive’s sister publication Retail Dive that it sees private labels as an important point of differentiation. According to its recently released annual report, Dillard’s expects to grow its private label merchandise program and has invested in development and procurement resources and marketing efforts related to exclusive brand offerings. Its exclusive and private labels had a sales penetration of 23.5% last year, about the same as 2022 (23.8%) and up from 2021 (22.7%).
Ladies apparel in general accounted for 20% of the department store’s net sales last year, per that report.
