Dive Brief:
- French luxury house Jean Paul Gaultier released a limited edition sunglasses collaboration today with musician Burna Boy.
- The eyewear collection features three re-issued styles chosen by Burna Boy from Gaultier’s 1990s archives, as well as two new co-designed models.
- The line is available online, and WWD reports it will also be available in specialty stores including Machine A, Voo Store, FWRD, Kith, Mytheresa, Slam Jam and Antonioli.
Dive Insight:
Prices on the archival eyewear range from about $483 (450 euro) to $590, and each piece is available in one of four colorways. The newly designed custom pieces feature red lenses and heart logos, a callback to Burna Boy’s recent “Love, Damini” album.
The Grammy-winning Nigerian musician, born Damini Ogulu, teased the collaboration to his 14 million followers on Instagram last month:
Designer Jean Paul Gaultier retired in 2020 from the fashion brand he founded in 1976, and its current creative director, Florence Tétier, took the helm in 2021. Multiple collaborations followed, including a 2021 shirt co-branded with Lil Nas X, two collections co-designed by Diesel and Y/Project’s Glenn Martens, and a 40th anniversary capsule with Brazilian footwear brand Melissa that celebrated the two brands’ long history of collaboration.
Although this is Burna Boy’s first official fashion collaboration, according to the Gaultier website, the singer has been making fashion waves with the help of his longtime stylist and sister Ronami Ogulu since he entered the music scene in 2009 with ‘Like to Party.’ Most recently, he made waves with his 2023 Met Gala Burberry look, complete with a flowing train and piled-high locs.
