Dive Brief:
- Asics was the fastest-growing sneaker brand on resale platform StockX in the first half of the year, with 600% year-over-year growth, according to the platform’s latest trend report.
- The company attributed Asics’ success to its Gel-1130 and Gel-Kayano 14 styles, but also to two newer releases, the Gel-NYC and GT-2160. Footwear brand On made the top five fastest-growing ranking due to its performance styles.
- Adidas footwear remains popular on StockX, with its sneaker sales doubling in 2024, per the report. Stock X attributed this to Adidas’ retro styles, including the Spezial, which grew the most by 722%, followed by Gazelle and Samba.
Dive Insight:
StockX is an online trading marketplace for footwear, apparel, collectibles, handbags and accessories. The recent report, called Big Facts: Brands Making Moves, compared sales data from the first half of 2024 to the same period last year.
Collaborations also served as a buoy for footwear brands on the platform, according to the report. Timberland sales grew 184% during the time period on StockX, which the company attributed to its increased marketing investment and partnerships with Supreme and Louis Vuitton. Crocs sales grew 52% in the period, and StockX said its recent character collaborations with “Naruto,” “Spongebob Squarepants” and “Toy Story” performed well.
“We’re seeing the power of creativity, marketing, storytelling and innovation from smaller brands driving meaningful shifts in market share away from the largest brands who have struggled to keep pace,” StockX CEO Scott Cutler said in a press release sent to Fashion Dive.
The report also noted recent apparel sales statistics, with streetwear brands showing growth.
Denim Tears moved from the third fastest-growing apparel brand in 2023 to No. 1 this year, per StockX. The company cited Denim Tears’ collaborations with Levi’s and Offset to help it reach the top spot.
Prada took the top spot in fastest-growing accessories, with a 560% year over year growth, which StockX attributed to the Y2K trend. The brand’s re-nylon collection, which includes bucket hats and shoulder bags, and its Symbole sunglasses helped boost its sales, per the report.
