Dive Brief:
- Anthropologie is collaborating with size-inclusive brand Universal Standard on a spring collection, according to a press release sent to Fashion Dive.
- The 13-piece collection features versions of some of Universal Standard’s best selling items in new patterns, including shirts, jeans, dresses and a jumpsuit. Prices range from $118 to $268.
- The collection is initially available exclusively online through Urban Outfitters Inc.-owned Anthropologie, with select styles and expanded sizes available through its sister rental service Nuuly. The collaboration will be available on Universal Standard’s website in May.
Dive Insight:
The collaboration is part of Universal Standard’s push to expand its wholesale offerings. The brand is set to launch in Nordstrom, Macy’s and Wantable as well as boutiques across the country this year, according to the press release.
“Wholesale partnerships are a natural next step in broadening access for all shoppers,” Ramon Martin, Universal Standard chief creative officer, said in an email. “By collaborating with mass retailers, we can bring our expertise in fit and quality to new customers, further growing our profitable business, and ensuring more people experience the inclusivity and craftsmanship we stand for.”
The initial drop of the collaboration will be available at Anthropologie in sizes 14 to 24. Select styles will be available on Nuuly in sizes 00 to 24, with denim sizes extending from 00 to 40. The full range of sizes will be available on the Universal Standard website in May, according to a spokesperson.
Universal Standard designs its pieces starting at size 18, which the company says is the size of the average American consumer. The collaboration with Anthropologie followed this same design process.
The privately owned company was founded in 2015 with a womenswear collection spanning in size from 10 to 28. It has since grown to include basics, swimwear and underwear with an expanded size range.
The collaboration with Anthropologie offers the retailer an opportunity to expand its plus-size offering, according to Heather Mineau, divisional merchandise manager at Anthropologie.
It’s another step Anthropologie is taking in differentiating its product offering. Earlier this year, it launched a new in-house, year-round resortwear line in response to consumers’ growing interest in travel.
In Urban Outfitters Inc.’s most recent earnings report in February, Anthropologie net sales increased 8.3%. It’s the company’s largest segment, making up about 45% of sales. Urban Outfitters Inc. also owns Free People and its namesake brand.
